Let’s face it—most Medical Exercise Professionals stumble when asked, “What do you do?”

You’re not alone. And no, saying “I do post-rehab” or “I help people exercise after therapy” won’t cut it if you want real referrals from physicians, physical therapists, and case managers.

You need a crystal-clear, 30-second pitch that positions you as a professional solution to a medical problem. This is your verbal business card—the message that plants a seed in someone’s mind that you are the go-to resource when exercise is part of the treatment plan.

So What Makes a Great Medical Exercise Elevator Pitch?

It should answer three questions—fast:

1. Who You Are

2. What You Do

3. How You Do It

4. Who You Do It To

Here is the framework for the elevator speech;

Hello, my name is [Your Full Name].

I am a [insert your certification: Medical Exercise Specialist] and I develop medically-based exercise programs for individuals with [medical conditions you specialize in], especially after t

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Day 1: Clarify Your Niche – The First Step to Becoming Referral-Ready

If you’re serious about building a medical exercise practice that earns consistent physician referrals, you must start with clarity—specifically, clarity about your niche.

Your niche isn’t just a marketing tool. It’s the foundation for every system, protocol, and referral relationship you’ll develop in your business. When a physician considers sending a patient your way, the first question they unconsciously ask is:

“What type of clients does this professional really specialize in?”

If that answer isn’t immediately clear—or worse, if you try to be everything to everyone—you become invisible.

What Is a Niche in Medical Exercise?

In the context of medical exercise training, your niche is the specific group of clients or set of medical conditions you are uniquely prepared to manage using structured, outcome-driven exercise.

It’s not enough to say, “I help people get stronger after therapy.”

You need to be able t...

If you’re a MedExPRO trying to grow your practice with consistent physician referrals, here’s the truth:

It’s not about certifications.
It’s not about your passion.
It’s about positioning, systems, and professional communication.

Physicians want to refer.
But they’ll only do so when they’re confident you can protect their patients, document outcomes, and function as an extension of their care.

That’s why we’re launching a 30-Day Referral-Ready Plan—a step-by-step roadmap to help you build the systems, documentation, and credibility you need to become a trusted referral partner.

Click the Image Above to Order!!

The 30-Day Referral-Ready Plan

Here’s a preview of the four-week structure we’ll unveil during Friday’s Cracking the Code webinar:

✅ Week 1: Position Your Practice for Referrals

• Define your client niche
• Align your branding and messaging with healthcare language
• Create physician-facing materials that command trust

✅ Week 2: Document Like a Healthcare Profession...

Let’s be real—getting physician referrals as a Medical Exercise Professional isn’t about being the best trainer in the room. It’s about being seen as a trusted clinical ally in the eyes of the healthcare provider. Yet, even skilled MedExPROs unknowingly sabotage their chances at building powerful referral relationships.

Here are the 3 silent mistakes that may be killing your referral potential—and what to do about them:

1. You Look and Sound Like a Fitness Trainer, Not a Healthcare Professional

If you’re dropping off brochures, leading with your fitness background, or focusing your messaging on “weight loss” or “toning,” physicians immediately tune you out. They’re not looking for another trainer—they’re looking for someone who understands post-rehab protocols, contraindications, and can speak the language of function and recovery. You need to show up as an extension of their care, not a parallel service.

2. You Don't Speak Their Language

Physicians think in diagnoses, outcomes,...

Let’s be brutally honest for a minute.

You’re certified.
You’re skilled.
You’re passionate about helping clients recover, regain strength, and live better lives.
You’ve even reached out to a few doctors, dropped off brochures, maybe even emailed a few clinics.
So why aren’t you getting physician referrals?

It’s not because they don’t like you.
It’s not because they don’t believe in exercise.
It’s not even because they’re too busy to notice you.

Here’s the real reason:

You’re invisible to their practice.
You’re not positioned as an indispensable solution to their biggest problem: ensuring their patients recover safely, completely, and without re-injury.

Most Medical Exercise Professionals unknowingly commit one of three fatal errors when trying to get physician referrals:

1. You Market Like a Personal Trainer, Not a Healthcare Professional

Dropping off a business card and smiling doesn’t cut it. Physicians don't need another "trainer" on speed dial.
They need a clinical ally—so...

**Insurance reimbursement can feel like a mystery for many Medical Exercise Professionals—**you're delivering results, but not getting paid. That was reality for Kevin James, MES—until he discovered the six essential criteria for claim approval. His journey from frustration to reimbursement success offers a clear roadmap for every MedExPRO ready to get paid for the work they’re already doing. Read on and learn how Kevin learned how to manage his MET insurance claim. 

Client Background

Client Name: Joan D.
Age: 62
Primary Diagnosis: Post-Total Knee Replacement (Right)
Comorbidities: Type 2 Diabetes, Mild Obesity
Insurance: Blue Cross Blue Shield PPO

Joan had completed physical therapy after her total knee replacement surgery but continued to struggle with activities of daily living (ADLs)—specifically stairs, walking without fatigue, and standing for prolonged periods.

MedExPRO: Kevin James, MES

Kevin is a certified METI-Medical Exercise Specialist with 4 years of experience in...

As the need for Medical Exercise Training (MET) continues to rise, private insurance carriers are slowly opening the door to reimbursing these valuable services.

But before you submit your first claim, there’s one critical question to answer:

Does your client—and your service—meet the necessary criteria?

After 31 years of educating Medical Exercise Professionals and working within the healthcare ecosystem, we’ve identified a six-point checklist every MET case must meet before an insurance company even reviews the claim.

Let’s break them down:

1. A Valid Medical Referral

You must have a written referral from a licensed medical provider:

• MD (Doctor of Medicine)

• DO (Doctor of Osteopathic Medicine)

• DPM (Doctor of Podiatric Medicine)

• Nurse Practitioner or Physician Assistant (under the supervision of an MD or DO)

No referral? No claim.

2. Completion of Professional Rehab

The client must have already received the maximum benefit from:

• Physical Therap

  ...

Let’s be honest.....

If you're a MedExPRO grinding day after day, wondering why the phone isn’t ringing, why doctors aren’t referring, and why your bank account still looks like it did six months ago—you’re not alone. But you are stuck. And it’s time to stop pretending that another social media post or another “networking event” is going to magically fix it.

You didn’t invest in your education, get certified, and study medical conditions just to settle for three clients, no physician referrals, and a practice that feels more like a side hustle than a business. You became a Medical Exercise Specialist to bridge the gap—to change lives and get paid like the professional you are.

So why isn’t it working?

Because you’re likely missing the “Five Foundations of a Thriving Medical Exercise Practice”. Every stuck MedExPRO I coach is missing at least two. And the ones who turn it around? They master all five.

🔥 1. Clarity is Your Compass

If I asked you to describe your practice in one sen...

Unlock Insurance Reimbursement: A Guide to CPT & ICD-10 Codes for Medical Exercise Professionals

Good morning! Michael Jones from the Medical Exercise Training Institute here, and welcome to a crucial discussion for all medical exercise professionals looking to expand their practices and connect with the medical community: CPT and ICD-10 codes.

For years, the idea of insurance reimbursement for medical exercise professionals seemed like a distant dream. However, I'm happy to say that we are increasingly seeing medical exercise professionals successfully navigate the world of insurance carriers and receive reimbursement for their valuable services, especially over the last decade.

This brings us to the core of our discussion: understanding ICD-10 codes, the diagnostic codes, and CPT codes, the current procedural terminology codes, which are essential when dealing with insurance carriers. But let me be absolutely clear: simply knowing a CPT code is not the answer. There is a systemati...

Are you a Medical Exercise Professional (MedExPRO) who finds insurance billing overwhelming or confusing? Understanding CPT (Current Procedural Terminology) and ICD-10 (International Classification of Diseases, 10th Revision) codes is critical to your success and profitability as a medical exercise specialist.

In our upcoming Cracking the Code Webinar on Friday, April 18th at Noon ET, we'll simplify these essential coding systems—providing exactly what you need to know to streamline your billing and reimbursement process. Register now at www.crackingthecode.net.

Why CPT & ICD-10 Coding Matters for MedExPROs

CPT codes describe the specific services you provide as a medical exercise professional, while ICD-10 codes define your client's medical diagnoses or conditions. Correct coding ensures you receive accurate and timely reimbursement from insurance companies, creating a sustainable and profitable practice.

Key Concepts in CPT Coding for MET

• Selecting Accurate CPT Codes: Learn ho
...