We hope you had an incredibly insightful and productive experience at the recent MES Workshop in Houston! As we transition back, we're thrilled to reignite our "Cracking the Code" webinar series. Due to the workshop, we took a brief break, and now weâre combining the crucial final steps of the "30 Days to Referral Ready" challenge into one powerful, action-oriented session.
This 60-minute webinar will consolidate and clarify the essential external strategies from Days 25 through 30 of the challenge. This is your definitive guide to effectively communicating your unique value, cultivating strong relationships with healthcare providers, and establishing your position as an indispensable referral partner in the patient recovery process.
This webinar is critical because it brings together all the "go-to-market" strategies you need to transition from simply being "referral-ready" to actively receiving consistent referrals and becoming a recognized extension of the medical team.
We cover ...
Your website is your digital handshake. Itâs where medical professionals, clients, and referral sources go to verify your credibility before they ever call, email, or visit. And if you donât have a professional, mobile-friendly site? You're already a step behind.
On Day 22, we're helping you build a simple but powerful professional website that communicates your value, showcases your expertise, and makes it easy for both clients and providers to connect.
Hereâs what your site must include:
And rememberâit must look great on mobile. Most people (especially providers on the go) will visit you...
Youâve built your documentation, designed your programs, and clarified your nicheânow itâs time to speak with providers and referral coordinators. Day 21 is all about practice. Itâs not enough to know your value; you have to communicate it clearly and confidently.
Rehearsing your introductory conversation helps you avoid rambling, self-doubt, or missed opportunities when you're face-to-face with a decision-maker. This is your chance to present your role as a Medical Exercise Professional (MedExPRO), highlight your scope, and explain how you support better client outcomes without crossing into treatment or diagnostics.
Hereâs what your intro should include:
Practice this in front of a mirror, rec...
At some point, you have to stop planning and start connecting.
Day 20 of the Referral-Ready in 30 Days challenge is all about taking real-world action: reaching out to local clinics, practices, or therapy offices and introducing yourself and your services.
This isnât a cold call â itâs a professional step forward.
đ What to do this week:
Remember: youâre not asking for anything â youâre offering a solution for their patients who need structured exercise beyond therapy.
đ Join us on Wednesday, June 18 at Noon ET for tips on how to prep, what to say, and how to follow up the right way.
đ Register now at www.CrackingTheCode.net
đ Download the script to...
You can deliver amazing results â but if you canât communicate them in a way that medical professionals understand and trust, youâll miss out on referrals.
On Day 19 of the Referral-Ready Challenge, weâll help you learn the language of healthcare so your documentation and communication stand out for all the right reasons.
Medical professionals donât want fluff â they want:
In this session, youâll learn:
â
The most important medical terms and acronyms to know
â
How to structure your documentation like a healthcare provider
â
How to avoid fitness jargon and speak with clinical clarity
đ Join us Tuesday, June 17 at Noon ET
Letâs build your communication credibility â and make you the MedExPRO they take seriously.
đ Register now at www.CrackingTheCode.net
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Here are details on the Language of Healthcare and its usage by MedExPROs
Day 16 â Create a Referral Information Packet That Gets You Noticed
When it comes to building referral relationships with physicians, physical therapists, and other healthcare professionals, you donât want to show up empty-handed.
Day 16 of our Make Your Medical Exercise Training Practice Referral Ready in 30 Days challenge is all about creating a professional Referral Information Packet â your practiceâs first impression in a folder.
This simple packet showcases your professionalism, highlights your training, and communicates what you do and how you support patient outcomes.
What should go in your packet?
Whether you deliver this in a physical folder or as a polished PDF, your Referral Information Packet should say:
âIâm ready to support your patients, and hereâs h...
If you want to consistently receive referrals from medical professionals, introducing yourself the right way is essential.
Thatâs what weâre tackling in Day 15 of our Referral-Ready in 30 Days challenge: how to craft a brief, professional introductory letter to physicians and healthcare providers that opens the door to meaningful referral relationships.
Your introductory letter should:
A strong letter doesnât sell â it positions you as a professional ally who helps their patients get stronger, move better, and stay out of the healthcare system.
Please download the template and sample intro letter HERE.
If you want consistent referrals from physicians, physical therapists, and chiropractors, one thing is essential: communicate results clearly, concisely, and professionally.
Thatâs where the Outcome Summary Report comes in.
On Day 14 of our Referral-Ready Challenge, youâll learn how to create a one-page summary report that demonstrates the value of your medical exercise training services and positions you as a trusted member of the healthcare continuum.
A well-crafted report should include:
When done well, this document becomes your most powerful professional tool. It not only communicates outcomes â it earns trust, creates credibility, and leads to future referrals.
Weâll walk through how to design your own Outcome Summary Report, complete with te...
If you want medical professionals to trust your work and refer their patients to you, you need to speak their language. And nothing communicates clinical credibility like a well-documented case study.
Day 13 of our 30-Day Referral-Ready Challenge is all about building your own case study template â one that highlights the functional outcomes you deliver.
A powerful case study includes:
This isnât just about storytelling. Itâs about showing your value through structured, evidence-supported results.
Case studies are the key to:
If you donât already have a go-to c...
Secure Systems Build Trusted Practices â Why HIPAA-Compliant Recordkeeping Is Non-Negotiable
As a Medical Exercise Professional, your documentation does more than track client progressâit establishes your credibility with referral sources and builds trust with every client you serve.
On Day 12 of the "Make Your Medical Exercise Training Practice Referral Ready in 30 Days" Challenge, we focus on one critical but often overlooked element of your success: your recordkeeping system.
đ§ Why Recordkeeping Matters
When a physician refers a client to you, they expect professionalismânot just in movement and outcomes, but also in communication and documentation. A secure, organized recordkeeping system is no longer optional; it's foundational.
Your documentation tells the story of each clientâs journey: what brought them to you, what goals you set, how you measured progress, and what outcomes you achieved. Done well, it becomes the strongest argument for referrals and even reimbursement.
đ...
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