We hope you had an incredibly insightful and productive experience at the recent MES Workshop in Houston! As we transition back, we're thrilled to reignite our "Cracking the Code" webinar series. Due to the workshop, we took a brief break, and now we’re combining the crucial final steps of the "30 Days to Referral Ready" challenge into one powerful, action-oriented session.

This 60-minute webinar will consolidate and clarify the essential external strategies from Days 25 through 30 of the challenge. This is your definitive guide to effectively communicating your unique value, cultivating strong relationships with healthcare providers, and establishing your position as an indispensable referral partner in the patient recovery process.

This webinar is critical because it brings together all the "go-to-market" strategies you need to transition from simply being "referral-ready" to actively receiving consistent referrals and becoming a recognized extension of the medical team.

We cover ...

Setting New Standards: A Recap of the Transformative MES Workshop in Houston!

Houston was electric on June 28 & 29 as 22 dedicated MedExPROs came together for one of the most impactful MES Workshops to date—and the energy in the room was undeniable.

Led by Dr. Mike, the weekend wasn’t about ticking boxes for another certification. It was about building true competence and confidence as Medical Exercise Specialists who can step into the healthcare system with skill, structure, and clarity, managing clients with medical conditions through exercise—not guesswork.

From Personal Trainer to MedExPRO: A Mindset Shift

The workshop redefined what it means to be a MedExPRO. Instead of seeing clients as workouts, attendees learned to see them as opportunities for functional transformation—with structured assessments, precise documentation, and professional communication that physicians and therapists actually respect.

Participants practiced these skills through hands-on case work, including ...

Your LinkedIn profile is more than just a digital resume—it’s your personal brand and professional storefront. If a doctor, case manager, or referral coordinator searches your name, your LinkedIn profile is likely one of the first things they’ll see.

That means it needs to clearly communicate who you are, what you do, and how you help—all within the scope of Medical Exercise.

Day 24 is your opportunity to clean up and elevate your LinkedIn presence so it works for you—even while you sleep.

✅ Key areas to optimize:

• Headline: Use keywords like “Medical Exercise Specialist,” “Post-Rehab Fitness Expert,” or “Functional Training for Chronic Conditions.”
• About Summary: Clearly state who you help, how you help, and the outcomes you produce—without sounding like a personal trainer.
• Experience: Highlight your MET certifications, programs offered, and any relevant work with medical professionals or special populations.
• Skills & Endorsements: Add relevant skills such as “Medical Exercise
...

If you haven’t claimed your Google Business Profile, potential clients—and more importantly, potential referral sources—might be seeing outdated, incomplete, or irrelevant information. Worse, they might not be seeing anything at all.

On Day 23, we're helping you take control of how your practice shows up in Google Search and Maps.

Here’s why your Google Business Profile (GBP) matters:

• It’s the first thing providers and clients see when they Google you
• It boosts your local SEO and visibility—especially for mobile searches
• It builds trust with reviews, clear hours, and accurate service listings
• It allows you to post updates and engage with your audience

✅ Here’s your checklist for today:

• Search your business name on Google
• If you haven’t claimed it, do so at google.com/business
• Update your contact info, hours, and website
• Add a professional photo or logo
• List your services clearly (keep it within MET scope)
• Begin asking satisfied clients for reviews

A fully optimize...

Your website is your digital handshake. It’s where medical professionals, clients, and referral sources go to verify your credibility before they ever call, email, or visit. And if you don’t have a professional, mobile-friendly site? You're already a step behind.

On Day 22, we're helping you build a simple but powerful professional website that communicates your value, showcases your expertise, and makes it easy for both clients and providers to connect.

Here’s what your site must include:

• ✅ A clean homepage with a clear message of who you are and who you serve
• ✅ A professional bio highlighting your training and credentials
• ✅ A detailed list of services within your MET scope
• ✅ Your location, hours, and how to schedule a consultation
• ✅ Testimonials from satisfied clients
• ✅ A dedicated page for medical providers with referral info, documentation samples, and contact options

And remember—it must look great on mobile. Most people (especially providers on the go) will visit you...

You’ve built your documentation, designed your programs, and clarified your niche—now it’s time to speak with providers and referral coordinators. Day 21 is all about practice. It’s not enough to know your value; you have to communicate it clearly and confidently.

Rehearsing your introductory conversation helps you avoid rambling, self-doubt, or missed opportunities when you're face-to-face with a decision-maker. This is your chance to present your role as a Medical Exercise Professional (MedExPRO), highlight your scope, and explain how you support better client outcomes without crossing into treatment or diagnostics.

Here’s what your intro should include:

• Who you are (credentials and training)
• Who you help (specific populations or conditions)
• What you do (your MET services—clearly and concisely)
• How you collaborate (communication, documentation, progress updates)
• What you’re asking for (permission to send information or a brief call)

Practice this in front of a mirror, rec...

Medical Exercise Training (MET) is no longer a "nice-to-have" after rehab—it’s becoming a vital service in the future of healthcare delivery. As systems shift toward a value-based care (VBC) model, the role of the Medical Exercise Professional (MedExPRO) is evolving in real time. No longer confined to post-rehab maintenance, MedExPROs are now being called upon to produce measurable results, reduce healthcare costs, and support long-term functional outcomes across the care continuum.

This transformation creates both a massive opportunity and a serious challenge. Those who are prepared with the right tools, documentation systems, and language of healthcare will rise as outcome-driven professionals essential to hospitals, insurers, and physician networks. Those who cling to old, activity-based models may be left behind.

Why Value-Based Care Changes Everything

In the traditional fee-for-service model, volume was king. The more visits, the more reimbursement—regardless of whether the cli...

At some point, you have to stop planning and start connecting.

Day 20 of the Referral-Ready in 30 Days challenge is all about taking real-world action: reaching out to local clinics, practices, or therapy offices and introducing yourself and your services.

This isn’t a cold call — it’s a professional step forward.

📞 What to do this week:

• Identify three nearby healthcare providers (physicians, PTs, chiropractors, etc.)
• Call or walk in and ask to speak with the office manager or referral coordinator
• Introduce yourself and offer to leave your referral packet or schedule a follow-up
• Be confident, clear, and brief — and always lead with how you help their patients

Remember: you’re not asking for anything — you’re offering a solution for their patients who need structured exercise beyond therapy.

📍 Join us on Wednesday, June 18 at Noon ET for tips on how to prep, what to say, and how to follow up the right way.

👉 Register now at www.CrackingTheCode.net

👉 Download the script to...

You can deliver amazing results — but if you can’t communicate them in a way that medical professionals understand and trust, you’ll miss out on referrals.

On Day 19 of the Referral-Ready Challenge, we’ll help you learn the language of healthcare so your documentation and communication stand out for all the right reasons.

Medical professionals don’t want fluff — they want:

• Objective data
• Outcome-focused updates
• Clear and concise documentation
• Terminology that fits their clinical framework

In this session, you’ll learn:
✅ The most important medical terms and acronyms to know
✅ How to structure your documentation like a healthcare provider
✅ How to avoid fitness jargon and speak with clinical clarity

📍 Join us Tuesday, June 17 at Noon ET
Let’s build your communication credibility — and make you the MedExPRO they take seriously.

👉 Register now at www.CrackingTheCode.net

Here are details on the Language of Healthcare and its usage by MedExPROs

1. Why Language Matters

...

Day 16 – Create a Referral Information Packet That Gets You Noticed

When it comes to building referral relationships with physicians, physical therapists, and other healthcare professionals, you don’t want to show up empty-handed.

Day 16 of our Make Your Medical Exercise Training Practice Referral Ready in 30 Days challenge is all about creating a professional Referral Information Packet — your practice’s first impression in a folder.

This simple packet showcases your professionalism, highlights your training, and communicates what you do and how you support patient outcomes.

What should go in your packet?

• ✅ Your Introductory Letter to Physicians
• ✅ A Brief Professional Bio
• ✅ Your Medical Exercise Service Sheet
• ✅ One Strong Case Study
• ✅ A Sample Outcome Summary Report
• ✅ A MET Referral Form
• ✅ A Practice Brochure

Whether you deliver this in a physical folder or as a polished PDF, your Referral Information Packet should say:
“I’m ready to support your patients, and here’s h...