For more than three decades, Medical Exercise Training has proven its value.

Properly applied exercise restores function, preserves independence, and improves quality of life for people living with chronic disease, injury, and age-related decline.

But the environment around medical exercise has changed.

Healthcare no longer needs isolated practitioners delivering great sessions one client at a time.

Healthcare now needs professionally structured medical exercise practices—practices that can manage complexity, communicate clearly, document outcomes, and operate with the same reliability and predictability as medical and rehabilitation offices.

This is where many capable MedExPROs feel the tension.

They are good at what they do.
They get results.
They care deeply about clients.

But their practice hasn’t caught up to their capability.

If You’re Honest, Your Practice Probably Looks Like This

You’re confident in your exercise skills.
Clients improve under your care.
Doctors respect...

If you are a Medical Exercise Professional, you already know this truth:

The hardest part of your work isn’t exercise selection.
It’s knowing—with certainty—that what you’re doing is defensible, professional, and aligned with healthcare expectations.

Most MedExPROs don’t struggle because they lack skill.
They struggle because they lack clear governing standards for how assessment, training, and documentation are supposed to work together.

You assess. You train. You document.

But too often, those three activities operate as separate silos, instead of a unified professional system.

That’s where confidence breaks down.
That’s where referrals stall.
That’s where documentation feels forced instead of natural.

This article introduces a three-part series written specifically for MedExPROs who want clarity—not more techniques.

Why MedExPROs Feel Uncertain (Even When Results Are Good)

If any of this feels familiar, you’re not alone:

• You know clients are improving—but struggle to expl
...

Most Medical Exercise Professionals don’t fail because they lack knowledge, skill, or motivation.

They fail because they try to grow a physician-facing practice using fitness-industry thinking.

Certifications are accumulated. Sessions are sold. Marketing feels scattered. Referrals come in waves—then disappear. Documentation exists, but it doesn’t consistently build trust with physicians or support reimbursement conversations.

The result? Talented MedExPROs stuck operating as technicians inside businesses that never quite mature into true practices.

That is exactly the gap the 90-Day MedExPRO Roadmap was designed to address.

Medical Exercise Success Is a Systems Problem—Not a Motivation Problem

Healthcare does not respond to effort.
Healthcare responds to structure, clarity, and proof.

A referral-ready, reimbursement-capable Medical Exercise practice requires six foundational systems working together:

1. A clearly defined professional identity
2. Professional - level documentation
...

Equipping Your Medical Exercise Practice: Functionality Over Flash

One of the most common—and most misunderstood—questions Medical Exercise Professionals ask is:

“What equipment do I need to offer medical exercise services?”

The better question is this:

“What equipment supports safe progression, risk management, and functional outcomes for medically referred clients?”

In Tip 46 of the MET 101 series, the message is clear:
Your practice is not defined by high-tech equipment—it is defined by your clinical reasoning and how you apply exercise to medical conditions.

The most important “tools” in your facility are not machines. They are:

• Your understanding of clinical anatomy
• Your working knowledge of pathology
• Your ability to apply exercise within medical boundaries
• Your skill in communicating with referring providers

Equipment supports those skills—it does not replace them.

🧠 Before Equipment, Your Practice Must Have These Foundations

Regardless of facility size, every pr...

Your Medical Exercise Practice in 2026 Will Not Improve by Accident

It Improves When You Install the Right Systems

Hello MedExPRO,

As this year closes, I want you to pause—not to dwell on what didn’t happen in 2025—but to make a deliberate decision about what will happen in 2026.

Because here’s the truth most Medical Exercise Professionals quietly carry:

You know how to train.
You care deeply about your clients.
You show up consistently.

Yet you still:

• hesitate before documenting
• second-guess what to say to physicians
• avoid outreach because you’re unsure how you’ll be received
• feel pressure every time income slows
• wonder if you’re “missing something” other professionals seem to have

That doesn’t mean you lack ability.

It means you’ve been operating without a complete professional system.

And in 2026, that gap matters more than ever.

Medical Exercise Opportunities Are Real — But Only for Prepared Professionals

Medical Exercise Training opportunities are expanding:

...

Holiday Revenue Strategy: The MedExPRO Quick Cash Flow 7-Day Checklist

The Christmas and year-end holidays often lead to paused schedules, cancelled sessions, and delayed client rescheduling. That slowdown is normal—but it doesn’t have to mean stalled revenue.

The MedExPRO Quick Cash Flow 7-Day Checklist was designed as a strategic revenue bridge—a focused, professional way to generate income and momentum during periods when regular training sessions temporarily slow.

Rather than relying on ongoing weekly sessions, this checklist helps MedExPROs:

• create short-term revenue opportunities that don’t depend on full client schedules

• engage post-discharge clients and community groups who remain active during the holidays

• strengthen referral credibility so January begins with momentum—not a cold start

In just seven structured days, the checklist outlines how to:

• onboard new clients through post-discharge and community-based services

• demonstrate professional do

  ...

In Tip 45 of the MET 101 eBook series, Dr. Mike highlights the profound importance—and growing practicality—of offering home-based Medical Exercise Training (MET) services. Home-based care is already one of the most frequently utilized service models by medical exercise professionals, and demand is expected to increase dramatically over the next 20 years as the population ages.

Providing MET in the client’s home is not simply a convenience—it is arguably the most important component of medical exercise training.

This model plays a critical role in supporting the expanding senior population within the healthcare system by helping individuals maintain mobility, independence, and the ability to safely leave their homes. Physicians frequently request these services for homebound patients, particularly those who have completed their limited allotment of post-operative or post-acute physical therapy visits but have not yet achieved functional independence.

Medical Exercise Professionals (...

Every week, I talk with Medical Exercise Professionals who ask, “Dr. Mike, why am I not getting referrals? Why isn’t my practice growing?”

Nine times out of ten, the reason isn’t lack of skill or passion—it’s one of three critical mistakes that hold almost every MedExPRO back. These aren’t small errors. They’re practice killers.

If you recognize yourself in any of these, the good news is that they’re 100% fixable—once you adopt the mindset and systems of a true medical exercise professional.

⚠️ Mistake #1: Believing Your Certification Will Get You Referrals

Let’s be clear: medical providers don’t care about your certification.

They don’t care whether it’s from METI, ACE, NASM, or ACSM. They care about three things:

1. Your ability to communicate professionally.
2. Your ability to produce measurable outcomes.
3. Your ability to safely manage their patient within your scope.

That’s it.

Your certification may prove you’ve studied—but it doesn’t prove you can think, document, and comm...

The Medical Exercise Specialist Manifesto - Bridging the Gap Between Healthcare and Fitness

Our Origin: Born from a Problem, Built for a Purpose

Medical Exercise Training was born from necessity—not marketing.
In 1994, as insurance carriers slashed physical therapy reimbursement, we saw physical therapy patients discharged before they were fully functional. The healthcare system was efficient but incomplete. Our clinics could not extend care, and the fitness industry was unprepared to continue it safely.

So, we built a bridge.
We designed a structured, medically guided approach to exercise that respected both science and scope of practice. The first Medical Exercise Specialist Workshop was held in July 1994. Thirty-two years later, the mission stands stronger than ever: to equip professionals to manage medical conditions through exercise—safely, effectively, and professionally. 

Our Identity: More Than a Certification

We are not a fitness brand.
We are not a collection of weekend ...

Why Most MedExPROs Struggle with Marketing

One of the most consistent problems I see among medical exercise professionals is the inability to market their practices effectively.

Marketing isn’t just posting on social media or creating a clever logo. It’s communicating what you do, why it matters, and how your services improve the client’s life.

Branding, on the other hand, is what your reputation stands for.
It’s not the logo—it’s what stands behind the logo that makes people trust you.

Unfortunately, many MedExPROs confuse motion with strategy. A few Facebook posts, a Canva logo, or a new business card won’t build a practice. Marketing is not about activity—it’s about clarity and connection.

Step 1: Start with Clarity

Before you spend a single dollar on marketing, you need to be absolutely clear about three things:

1. Your skills – What you can do exceptionally well and for whom.
2. Your resources – What tools, systems, and support you have to deliver consistent outcomes.
3. Your vi...