Dear MedExPRO or MedFitPRO,

Let me tell you a story that may feel uncomfortably familiar.

Sarah was a highly competent personal trainer with years of experience. Smart. Motivated. Caring. She had taken continuing education seriously and eventually enrolled in the Medical Exercise Specialist Workshop, earning her MES certification because she wanted more than general fitness clients.

She wanted to work with medical referrals.
She wanted professional credibility.
She wanted to build something that felt legitimate, ethical, and sustainable.

But after certification, reality hit.

Despite the new credential, Sarah defaulted back to what she knew:

• Personal training language
• Fitness-style assessments
• Informal progress tracking
• Verbal updates instead of documentation

She wanted to build a medical exercise practice—but she was still thinking like a trainer.

And she knew it.

She hesitated to approach physicians.
She felt unsure what to say to physical therapists.
She worried she’d...

For more than three decades, Medical Exercise Training has proven its value.

Properly applied exercise restores function, preserves independence, and improves quality of life for people living with chronic disease, injury, and age-related decline.

But the environment around medical exercise has changed.

Healthcare no longer needs isolated practitioners delivering great sessions one client at a time.

Healthcare now needs professionally structured medical exercise practices—practices that can manage complexity, communicate clearly, document outcomes, and operate with the same reliability and predictability as medical and rehabilitation offices.

This is where many capable MedExPROs feel the tension.

They are good at what they do.
They get results.
They care deeply about clients.

But their practice hasn’t caught up to their capability.

If You’re Honest, Your Practice Probably Looks Like This

You’re confident in your exercise skills.
Clients improve under your care.
Doctors respect...

💥 5 Truth Bombs Medical Exercise Pros Need to Hear

🔷 What the Industry Gets Wrong—and What You Must Do Instead

This year marks 31 years since we launched the first Medical Exercise Specialist workshop, and in that time, we’ve seen our field grow from an emerging idea into a recognized "Bridge Between Healthcare and Fitness". But with that growth has come confusion—largely fueled by the fitness industry's obsession with certifications over competence. 

Fitness organizations are racing to release the next “medical” or “corrective” exercise certification, and professionals are racing to collect them. But here’s the hard truth: 

👉 1. If you’re not obtaining a diagnosis for the client; 

👉 2. Communicating with the client's medical professionals; 

👉 3. Documenting every MET assessment and session and 

👉 4. Working toward sshort and long-term functional goals...

You’re not practicing Medical Exercise Training. You’re just doing personal training with higher rates and riskier clients w...

In Tip #40 of the MET 101 series, Dr. Mike dives into one of the most misunderstood and risky areas in medical exercise training: billing through a medical doctor (MD) or physical therapist (RPT) for services performed by a Medical Exercise Professional.

Dr. Mike warns MedExPROs about the "slippery slope" of indirect billing—a practice where a medical professional bills insurance for services that were actually delivered by a Medical Exercise Specialist, but without direct supervision. This isn’t a gray area—it’s insurance fraud, and it can jeopardize everyone involved, including your career. Dr. Mike shares examples such as MES professionals seeing clients at home or in a clinic while the doctor is absent, yet the provider still bills for the session. That’s a clear violation.

Instead, Dr. Mike explains the only legitimate way for a medical provider to bill for your services: you must be an employee, and medical professional must provide direct, on-premises supervision. If those two...

Medical Exercise Training has evolved over the last 31 years. Initially, everything was one-on-one training. Now, a Medical Exercise Professional (MedExPRO) practice should offer a structured and comprehensive Menu of Services focused on improving function, reducing recurrence, and enhancing quality of life for clients with medical conditions after discharge from medical care. This menu should align with the scope of practice for MedExPROs and reflect a continuum of care—bridging the gap between healthcare and fitness.

Here’s a recommended menu of services for a MedExPRO practice:

🔷 1. Post-Rehab Functional Training Programs

For clients recently discharged from PT, OT, or chiropractic care
Goal: Maintain and improve functional outcomes, prevent re-injury
Includes:

• Condition-specific programming (e.g., post-ACL, post-stroke, post-MI)
• Functional movement training
• Balance and proprioception retraining
• Core stabilization

🔷 2. Medical Exercise Assessments

Thorough functional as...

Make Your MET Practice Referral-Ready in 30 Days: A Marketing Roadmap for MedExPROs

After 31 years Medical Exercise Training is here to stay!! But being skilled isn’t enough anymore. As a Medical Exercise Professional (MedExPRO), you need to be seen, understood, and trusted—especially by the physicians, physical therapists, chiropractors, and healthcare providers who can refer clients to you. That means becoming referral-ready—on paper, in your systems, and in your presence.

This 30-day marketing roadmap is your guide to getting there. Designed specifically for MedExPROs, it walks you through four essential stages: clarifying your identity, mastering your documentation, building your referral system, and turning visibility into consistent referrals. Each step is practical, actionable, and geared toward transforming your skills into a sustainable, recognized practice.

A Marketing Roadmap for MedExPROs

It’s not enough to be skilled.

You need to be seen.

You need to be understood.

Dear MedExPRO,

You’ve taken the time to build your skills. You’re ready to serve clients. But are you missing the final piece?

✅ Consistent, qualified referrals from trusted medical professionals.

If you’ve ever wondered what to say in your introduction letter, how to follow up with a physician, or how to present yourself as a credible partner in a client’s continuum of care—this is for you.

Introducing the newly expanded MedExPRO Referral Ignition Kit – now with 49 powerhouse tools, scripts, templates, and resources to help you attract referrals, communicate clearly, and grow your practice with confidence.

This isn’t fluff. These are real-world, field-tested resources that MedExPROs are using RIGHT NOW to land referrals, build relationships, and establish authority with physicians, physical therapists, chiropractors, and more.

💥 What’s Inside the Referral Ignition Kit?

📝 20+ Customizable Communication Templates
→ Introductory, follow-up, and thank-you letters to MDs, PTs, DCs, ...