MedExPRO: Crafting a Professional Bio That Builds Trust and Opens Referral Doors
A polished, compelling professional bio isn’t just a formality—it’s a vital tool that helps medical professionals understand who you are, what you do, and why they can trust you with their patients. Day 6 of our Referral-Ready in 30 Days Challenge focuses on exactly that: creating a professional bio that builds confidence and opens referral pathways.
Whether you’re submitting your bio as part of your marketing kit for a local physician’s office or featuring it on your website, your bio should do three key things:
- Position Yourself as a Medically-Savvy Exercise Professional
Your bio should clearly define your scope of practice and highlight your post-rehab experience. This isn’t the time to lead with general fitness accolades—focus on your ability to manage clients with conditions like joint replacements, hypertension, or stroke recovery. - Showcase Real-World Results and Credentials
A list of certifications isn’t enough. Include actual outcomes you've helped clients achieve and emph ...
Medical Exercise Specialist....Do You Know the 7 Numbers That Drive Your Practice?
As a medical exercise practice owner, understanding and tracking your practice's performance is vital to your success. At METI, we’ve identified seven key numbers that are essential to review at the end of each year. These "numbers" are the foundation for evaluating your current progress and setting achievable goals for the upcoming year.
Here’s a breakdown of the 7 Numbers:
- Total Practice Revenue
This is the total income your practice generated over the year. Knowing this helps you gauge overall performance and plan for growth. - Number of Scheduled Client Sessions
Track the total number of sessions scheduled, whether they are one-on-one, group sessions, or couple sessions. - Number of Completed Client Sessions
Understand how many of your scheduled sessions were completed. This is a critical metric for assessing client retention and session adherence. - Total Practice Expenses
This includes every dollar spent on developing, maintaining, and delivering your services—from equipment and ...