Let’s be honest.....

If you're a MedExPRO grinding day after day, wondering why the phone isn’t ringing, why doctors aren’t referring, and why your bank account still looks like it did six months ago—you’re not alone. But you are stuck. And it’s time to stop pretending that another social media post or another “networking event” is going to magically fix it.

You didn’t invest in your education, get certified, and study medical conditions just to settle for three clients, no physician referrals, and a practice that feels more like a side hustle than a business. You became a Medical Exercise Specialist to bridge the gap—to change lives and get paid like the professional you are.

So why isn’t it working?

Because you’re likely missing the “Five Foundations of a Thriving Medical Exercise Practice”. Every stuck MedExPRO I coach is missing at least two. And the ones who turn it around? They master all five.

🔥 1. Clarity is Your Compass

If I asked you to describe your practice in one sen...

Unlock Insurance Reimbursement: A Guide to CPT & ICD-10 Codes for Medical Exercise Professionals

Good morning! Michael Jones from the Medical Exercise Training Institute here, and welcome to a crucial discussion for all medical exercise professionals looking to expand their practices and connect with the medical community: CPT and ICD-10 codes.

For years, the idea of insurance reimbursement for medical exercise professionals seemed like a distant dream. However, I'm happy to say that we are increasingly seeing medical exercise professionals successfully navigate the world of insurance carriers and receive reimbursement for their valuable services, especially over the last decade.

This brings us to the core of our discussion: understanding ICD-10 codes, the diagnostic codes, and CPT codes, the current procedural terminology codes, which are essential when dealing with insurance carriers. But let me be absolutely clear: simply knowing a CPT code is not the answer. There is a systemati...

Are you a Medical Exercise Professional (MedExPRO) who finds insurance billing overwhelming or confusing? Understanding CPT (Current Procedural Terminology) and ICD-10 (International Classification of Diseases, 10th Revision) codes is critical to your success and profitability as a medical exercise specialist.

In our upcoming Cracking the Code Webinar on Friday, April 18th at Noon ET, we'll simplify these essential coding systems—providing exactly what you need to know to streamline your billing and reimbursement process. Register now at www.crackingthecode.net.

Why CPT & ICD-10 Coding Matters for MedExPROs

CPT codes describe the specific services you provide as a medical exercise professional, while ICD-10 codes define your client's medical diagnoses or conditions. Correct coding ensures you receive accurate and timely reimbursement from insurance companies, creating a sustainable and profitable practice.

Key Concepts in CPT Coding for MET

• Selecting Accurate CPT Codes: Learn ho
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Let’s be honest—traditional personal training has its limits.

Sure, helping clients lose weight or gain muscle is rewarding. But what about the client who just completed physical therapy after a joint replacement? The one with chronic low back pain? Or the client managing diabetes, hypertension, or stroke recovery?

They don’t need a workout—they need a Medical Exercise Specialist!!

They need you—with the right training.

The Rise of Medical Exercise Training

The demand for post-rehab and medically-guided exercise is exploding. Millions of adults are completing physical therapy but still need structured, supervised movement to regain full function. Doctors, physical therapists, and chiropractors are actively seeking qualified fitness professionals they can trust to continue their patients’ care.

This is where Medical Exercise Training (MET) steps in.

As a Medical Exercise Specialist, you become the bridge between healthcare and fitness—helping clients transition safely from rehab ...

Medical Exercise Training (MET) is more critical than ever, bridging the gap between healthcare and fitness to help individuals manage medical conditions through structured exercise programs. As a Medical Exercise Professional (MedExPRO), your work positively impacts your clients' health and quality of life. However, achieving sustained success in this specialized field requires careful navigation.

To help you thrive, here are five common pitfalls every MedExPRO must avoid:

1. Ignoring the Business Side of Your Practice

Passion for client care alone is not enough. To run a successful MET practice, you must also master fundamental business principles. Neglecting essential management systems—such as scheduling, documentation, billing, and marketing—creates chaos and financial instability. Without clearly defined systems and regular tracking of your practice metrics (client retention, acquisition rates, profitability), you risk losing control of your business.

What to do instead:

• E...

Becoming a successful Medical Exercise Specialist (MES) is about more than your clinical skills—it’s about adopting the right mindsets and embracing specific practices that elevate your role from practitioner to business owner and trusted medical partner. Based on decades of experience and proven success, here are five essential mindset shifts that every MES needs to develop to build a thriving, impactful Medical Exercise Training (MET) practice:

1. Think Like a Business Owner

Your passion for helping clients improve their function is critical—but so is your ability to manage and grow your practice. This means knowing your numbers (clients, retention, revenue, and costs) and implementing efficient practice management systems. These systems aren’t just about paperwork; they're tools that streamline everything from scheduling, billing, and documentation, to marketing and staffing. Embrace the business owner mindset and watch your practice thrive.

Ask Yourself:

• Do you regularly revi...

Medical Exercise Specialists, this post reviews how to price Medical Exercise Training (MET) services effectively by understanding your real costs and the valuable outcomes you provide to clients. Pricing should reflect the effort, expertise, and significant improvements you bring to your clients' daily lives, such as reducing discomfort, improving strength, or restoring important activities. Pricing too low can create financial stress and suggest lower quality service to clients.

Avoid setting prices just by comparing yourself with competitors, as this can result in unsustainable price wars. Instead, base your rates on your actual costs, including expenses like travel, insurance, and professional time spent on client education and follow-up with medical professionals. Your pricing should also clearly represent the professional value and quality of the services you offer.

Understanding your client's perspective on pricing is important. Clients highly value the positive changes MET br...

As I talk to medical exercise professionals across North America, it’s clear that the demand for medical exercise training is surging. With that growth comes an essential responsibility for medical exercise professionals to uphold rigorous standards in client assessment and management. Over the past 31 years, I’ve observed how a structured intake process significantly impacts the outcomes and client relationships in medical exercise practices. It all begins even before a client arrives—initial contacts via email, phone, or text must be systematically handled to determine the client’s needs, suitability for medical exercise training, and their medical diagnosis.

When a client attends their first session, it's crucial to perform a thorough verbal medical history interview, far exceeding the insights of a simple PAR-Q form. This detailed conversation helps uncover potential complications and clarifies the client's treatment pathway. Equally vital is the consistent checking of vital signs...

Many Medical Exercise Specialists (MES) mistakenly believe that merely discussing a client's progress with physicians, chiropractors, or physical therapists constitutes a referral relationship. However, a genuine referral relationship involves medical providers actively directing patients to an MES through formal, written referrals, thereby solidifying the MES's role in the healthcare continuum.

Educate Medical Professionals

Many healthcare providers are unfamiliar with referring patients for structured exercise programs like Medical Exercise Training (MET). For instance, an orthopedic surgeon with over a decade of experience once admitted to an MES that he was unsure how to refer a patient to a structured exercise program. This underscores the need for MES professionals to educate physicians, chiropractors, and therapists about their services and the referral process.

Develop Custom Referral Pads

Creating quarter-sheet-sized referral pads can facilitate formal referrals. These pad...

In the world of fitness certifications, it’s easy to think that adding more letters after your name means more credibility. However, in MET101 Tip 38, Dr. Mike reveals that medical professionals care far less about the certifications you hold and more about your competence and ability to produce positive outcomes for their patients and effective communication.

Key Insights:

• Safety and Effectiveness: Medical professionals want to know that their patients will receive safe and effective exercise programs.
• Communication: Clear, effective communication between the exercise professional and the healthcare team is a top priority.
• Scope of Practice: Medical exercise professionals must stay within their defined role and not overstep into providing medical services.
• Insurance Coverage: Physicians want to know whether insurance covers the offered exercise programs.
• Positive Outcomes: The ultimate goal is to produce measurable improvements in a patient's health and function through exerci
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