Hello everyone!! I hope this blog post finds you and yours safe and healthy. Covid - 19 has certainly turned our lives upside down. We are now seeing and will see even greater shifts in both the healthcare industry and fitness industry. The shutdown of health clubs and the restrictions with hospital elective surgeries has major implications for revenue and the future of these two industries.
The shift in the fitness industry is toward medical exercise and post rehab fitness. This is great for fitness professionals. But we must be careful. We are seeing a proliferation of post rehab certification programs. This is good as a means of giving access to more fitness professionals to obtain the necessary training to work with chronic medical conditions. But there is also concern with the marketing of these certifications. Many ads for these certification programs are using terms which should not be part of the language of medical exercise or post rehab professionals. These terms...
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