Your LinkedIn profile is more than just a digital resume—it’s your personal brand and professional storefront. If a doctor, case manager, or referral coordinator searches your name, your LinkedIn profile is likely one of the first things they’ll see.

That means it needs to clearly communicate who you are, what you do, and how you help—all within the scope of Medical Exercise.

Day 24 is your opportunity to clean up and elevate your LinkedIn presence so it works for you—even while you sleep.

✅ Key areas to optimize:

• Headline: Use keywords like “Medical Exercise Specialist,” “Post-Rehab Fitness Expert,” or “Functional Training for Chronic Conditions.”
• About Summary: Clearly state who you help, how you help, and the outcomes you produce—without sounding like a personal trainer.
• Experience: Highlight your MET certifications, programs offered, and any relevant work with medical professionals or special populations.
• Skills & Endorsements: Add relevant skills such as “Medical Exercise
...

If you haven’t claimed your Google Business Profile, potential clients—and more importantly, potential referral sources—might be seeing outdated, incomplete, or irrelevant information. Worse, they might not be seeing anything at all.

On Day 23, we're helping you take control of how your practice shows up in Google Search and Maps.

Here’s why your Google Business Profile (GBP) matters:

• It’s the first thing providers and clients see when they Google you
• It boosts your local SEO and visibility—especially for mobile searches
• It builds trust with reviews, clear hours, and accurate service listings
• It allows you to post updates and engage with your audience

✅ Here’s your checklist for today:

• Search your business name on Google
• If you haven’t claimed it, do so at google.com/business
• Update your contact info, hours, and website
• Add a professional photo or logo
• List your services clearly (keep it within MET scope)
• Begin asking satisfied clients for reviews

A fully optimize...

At some point, you have to stop planning and start connecting.

Day 20 of the Referral-Ready in 30 Days challenge is all about taking real-world action: reaching out to local clinics, practices, or therapy offices and introducing yourself and your services.

This isn’t a cold call — it’s a professional step forward.

📞 What to do this week:

• Identify three nearby healthcare providers (physicians, PTs, chiropractors, etc.)
• Call or walk in and ask to speak with the office manager or referral coordinator
• Introduce yourself and offer to leave your referral packet or schedule a follow-up
• Be confident, clear, and brief — and always lead with how you help their patients

Remember: you’re not asking for anything — you’re offering a solution for their patients who need structured exercise beyond therapy.

📍 Join us on Wednesday, June 18 at Noon ET for tips on how to prep, what to say, and how to follow up the right way.

👉 Register now at www.CrackingTheCode.net

👉 Download the script to...

As a medical exercise professional, you know the importance of technical skills and building strong relationships with clients. But here’s the game-changer: systems. Without effective systems, even the best practices can feel chaotic and overwhelming. That’s where the MES Mastermind Group comes in.

🌟 Why Systems Matter

In this video, Dr. Mike Jones explains how systems transform a practice from disorganized to thriving. Whether it’s scheduling, billing, marketing, or client onboarding, having structured systems in place allows you to focus on what you do best: delivering exceptional results.

Dr. Jones shares his journey of running a physical therapy office without systems, where overlapping appointments and inefficiencies led to unnecessary stress. By integrating 10 essential systems, he built a smooth, scalable, and profitable practice—and now he’s sharing that blueprint with you.

🚀 What the MES Mastermind Group Offers

The MES Mastermind Group is a six-session program designed to...

As a medical exercise professional, your passion is helping clients achieve better health and functional outcomes. But to truly excel, you need clarity—a clear vision of what you want your practice to look like and how to achieve it.

In this video, Dr. Mike highlights why clarity is essential for medical exercise professionals. Without it, your goals and efforts may feel scattered, leaving you overwhelmed and unfulfilled.

🌟 What Is Clarity and Why Does It Matter?

Clarity means knowing:

• The types of clients you want to serve.
• The outcomes you want to deliver.
• The structure and systems your practice needs to succeed.

🚀 How the MES Mastermind Can Help

The MES Mastermind Group, launching January 11, 2025, is designed to help medical exercise professionals like you gain clarity and build a thriving, sustainable practice.
Here’s what you’ll get:

• Group Coaching: Collaborate with like-minded professionals in monthly sessions to share insights and refine your vision.
• One-on-One C...

Start Your Best Year Yet with the MES Mastermind Group!

The new year is almost here—are you ready to make 2025 your most successful year as a medical exercise professional? The MES Mastermind Group is your key to building a sustainable, profitable, and efficient practice that thrives in today’s evolving medical fitness landscape.

🌟 What Makes MES Mastermind Unique?

• Monthly Group Coaching: Join a supportive network of 8–10 professionals from around the world to share insights, tackle challenges, and grow collectively.
• One-on-One Coaching: Get personalized 90-minute sessions with experienced medical exercise specialists who have been where you are and know how to succeed.
• Comprehensive Curriculum: Master essential business pillars like clarity, systems, marketing, and building professional relationships.
• Focus on Execution: Gain actionable strategies to turn your goals into reality.

The MES Mastermind Group will empower you to strengthen your practice, build impactful relation...

Should Health Clubs Implement Cardiac Rehab Programs?

Title: Is Starting a Cardiac Rehab Program in Your Health Club the Right Move?

As medical exercise professionals, the question of whether to offer cardiac rehabilitation programs in health clubs is common. In MET101 Tip 36, Dr. Mike Jones provides critical insight into this decision, pointing out the high costs and complexities involved in establishing such programs.

Key Considerations:

• High Costs: Cardiac rehab programs require cardiac-trained nurses, telemetry equipment, crash carts, and more, making them a costly venture.
• Low Reimbursement: Hospitals have cut back on these programs due to minimal insurance reimbursement, making it financially difficult to maintain.
• Stage 3 & 4 Cardiac Rehab: Focusing on clients who have completed earlier stages of rehab but still need guidance can be a better fit for health clubs. These clients are medically stable and don’t require intensive monitoring.
• Flexible Memberships: Offering mo
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Blood pressure monitoring is a critical part of medical exercise training, particularly for clients with hypertension. In MET101 Tip 35, Dr. Mike explains why this practice is so important. Hypertension, often called the "silent killer," can go unnoticed in clients who appear healthy and active, making regular monitoring essential to prevent serious health issues.

Key Points:

• Monitor New Clients: Every new client should have their blood pressure checked to identify potential hypertension.
• Check Regularly for Hypertensive Clients: For clients diagnosed with hypertension, monitor blood pressure before, after, and ideally during sessions.
• Keep Records: Maintain detailed records of your clients' blood pressure readings, and share this information with their healthcare providers.
• Partner with Dietitians: Exercise and diet are both crucial in managing hypertension. Collaborate with registered dietitians to offer comprehensive care.
• Preventive Care: Regular blood pressure checks can p
...

In this MET 101 eBook Tip 11, Dr Mike uses opera to explain the complexity and depth of knowledge required in the medical exercise field.  

5 Key Highlights from MET 101 Tip 11: 

Introduction to Complex Medical Concepts: Dr. Mike emphasizes the importance of understanding medical terminology, anatomy, physiology, and pathology to navigate the healthcare field effectively. 

Scope of Practice for Medical Exercise Professionals: The video outlines the wide range of services that can be offered within the scope of practice, stressing the importance of not infringing on other professionals' scopes. 

Comprehensive Client Assessment: It highlights the need for a thorough assessment coupled with cardiovascular, flexibility, and strength training, along with functional conditioning and balance training, to aid clients in returning to their daily activities after therapy services have concluded. 

Lifestyle Education and Small Group Training: Dr. Mike discusses the growing need for...

"MET 101 Ebook Tip 10," delves into the critical distinctions between medical exercise training and corrective exercise, highlighting the importance of each in the fitness industry. This video serves as an insightful guide, particularly focusing on the tenth tip or concept from the eBook on medical exercise training. This tip emphasizes the necessity of using exercise as a sole modality for managing medical conditions and the crucial role of collaboration with medical professionals.

Key points from the video include:

Corrective Exercise vs. Medical Exercise Training: Corrective exercise focuses on managing postural and muscular imbalances, while medical exercise training is designed for clients with medical conditions, utilizing exercise as the primary modality to restore function.

Importance of Medical Collaboration: For clients with a medical history, it's vital to work in conjunction with doctors, therapists, or chiropractors to ensure the exercise program addresses the client's ...