Most fitness and rehab professionals look at grip strength as a measure of hand or forearm endurance. But what if I told you your client’s hand strength might be the window into their brain’s health?

1. Grip Strength Is More Than Muscle

Research from multiple gerontology journals has confirmed it:

Lower grip strength is consistently linked to faster cognitive decline, memory loss, and a higher risk of dementia.

Every 5-kilogram drop in grip strength can raise dementia risk by as much as 15–25%.
Why? Because grip strength isn’t just a mechanical output — it’s a neurological signature.

When a client squeezes that dynamometer, you’re not just testing muscle fibers; you’re measuring the efficiency of the nervous system, the integrity of neural pathways, and even cerebral vascular health.

2. The Neurological Connection

The correlation runs deep:

• The prefrontal cortex governs both fine-motor control and executive function.
• Vascular insufficiency limits oxygen delivery to both
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Something powerful is coming for MedExPROs ready to grow. The Medical Exercise Specialist (MES) App was built for those managing complex clients and seeking real, lasting connections with referring providers. It’s more than just another tool—it’s a quiet revolution in your pocket. Whether you're looking to elevate your client outcomes, sharpen your marketing to medical professionals, or finally gain clarity in your business systems, the MES App was designed to meet you where you are—and take you where you’re meant to go.

Stay tuned. The future of your practice might be one tap away. Get on the first user list. Send an email to [email protected]. In the subject line, put MES App.

Your LinkedIn profile is more than just a digital resume—it’s your personal brand and professional storefront. If a doctor, case manager, or referral coordinator searches your name, your LinkedIn profile is likely one of the first things they’ll see.

That means it needs to clearly communicate who you are, what you do, and how you help—all within the scope of Medical Exercise.

Day 24 is your opportunity to clean up and elevate your LinkedIn presence so it works for you—even while you sleep.

✅ Key areas to optimize:

• Headline: Use keywords like “Medical Exercise Specialist,” “Post-Rehab Fitness Expert,” or “Functional Training for Chronic Conditions.”
• About Summary: Clearly state who you help, how you help, and the outcomes you produce—without sounding like a personal trainer.
• Experience: Highlight your MET certifications, programs offered, and any relevant work with medical professionals or special populations.
• Skills & Endorsements: Add relevant skills such as “Medical Exercise
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If you haven’t claimed your Google Business Profile, potential clients—and more importantly, potential referral sources—might be seeing outdated, incomplete, or irrelevant information. Worse, they might not be seeing anything at all.

On Day 23, we're helping you take control of how your practice shows up in Google Search and Maps.

Here’s why your Google Business Profile (GBP) matters:

• It’s the first thing providers and clients see when they Google you
• It boosts your local SEO and visibility—especially for mobile searches
• It builds trust with reviews, clear hours, and accurate service listings
• It allows you to post updates and engage with your audience

✅ Here’s your checklist for today:

• Search your business name on Google
• If you haven’t claimed it, do so at google.com/business
• Update your contact info, hours, and website
• Add a professional photo or logo
• List your services clearly (keep it within MET scope)
• Begin asking satisfied clients for reviews

A fully optimize...

At some point, you have to stop planning and start connecting.

Day 20 of the Referral-Ready in 30 Days challenge is all about taking real-world action: reaching out to local clinics, practices, or therapy offices and introducing yourself and your services.

This isn’t a cold call — it’s a professional step forward.

📞 What to do this week:

• Identify three nearby healthcare providers (physicians, PTs, chiropractors, etc.)
• Call or walk in and ask to speak with the office manager or referral coordinator
• Introduce yourself and offer to leave your referral packet or schedule a follow-up
• Be confident, clear, and brief — and always lead with how you help their patients

Remember: you’re not asking for anything — you’re offering a solution for their patients who need structured exercise beyond therapy.

📍 Join us on Wednesday, June 18 at Noon ET for tips on how to prep, what to say, and how to follow up the right way.

👉 Register now at www.CrackingTheCode.net

👉 Download the script to...

As a medical exercise professional, you know the importance of technical skills and building strong relationships with clients. But here’s the game-changer: systems. Without effective systems, even the best practices can feel chaotic and overwhelming. That’s where the MES Mastermind Group comes in.

🌟 Why Systems Matter

In this video, Dr. Mike Jones explains how systems transform a practice from disorganized to thriving. Whether it’s scheduling, billing, marketing, or client onboarding, having structured systems in place allows you to focus on what you do best: delivering exceptional results.

Dr. Jones shares his journey of running a physical therapy office without systems, where overlapping appointments and inefficiencies led to unnecessary stress. By integrating 10 essential systems, he built a smooth, scalable, and profitable practice—and now he’s sharing that blueprint with you.

🚀 What the MES Mastermind Group Offers

The MES Mastermind Group is a six-session program designed to...

As a medical exercise professional, your passion is helping clients achieve better health and functional outcomes. But to truly excel, you need clarity—a clear vision of what you want your practice to look like and how to achieve it.

In this video, Dr. Mike highlights why clarity is essential for medical exercise professionals. Without it, your goals and efforts may feel scattered, leaving you overwhelmed and unfulfilled.

🌟 What Is Clarity and Why Does It Matter?

Clarity means knowing:

• The types of clients you want to serve.
• The outcomes you want to deliver.
• The structure and systems your practice needs to succeed.

🚀 How the MES Mastermind Can Help

The MES Mastermind Group, launching January 11, 2025, is designed to help medical exercise professionals like you gain clarity and build a thriving, sustainable practice.
Here’s what you’ll get:

• Group Coaching: Collaborate with like-minded professionals in monthly sessions to share insights and refine your vision.
• One-on-One C...

Start Your Best Year Yet with the MES Mastermind Group!

The new year is almost here—are you ready to make 2025 your most successful year as a medical exercise professional? The MES Mastermind Group is your key to building a sustainable, profitable, and efficient practice that thrives in today’s evolving medical fitness landscape.

🌟 What Makes MES Mastermind Unique?

• Monthly Group Coaching: Join a supportive network of 8–10 professionals from around the world to share insights, tackle challenges, and grow collectively.
• One-on-One Coaching: Get personalized 90-minute sessions with experienced medical exercise specialists who have been where you are and know how to succeed.
• Comprehensive Curriculum: Master essential business pillars like clarity, systems, marketing, and building professional relationships.
• Focus on Execution: Gain actionable strategies to turn your goals into reality.

The MES Mastermind Group will empower you to strengthen your practice, build impactful relation...

Should Health Clubs Implement Cardiac Rehab Programs?

Title: Is Starting a Cardiac Rehab Program in Your Health Club the Right Move?

As medical exercise professionals, the question of whether to offer cardiac rehabilitation programs in health clubs is common. In MET101 Tip 36, Dr. Mike Jones provides critical insight into this decision, pointing out the high costs and complexities involved in establishing such programs.

Key Considerations:

• High Costs: Cardiac rehab programs require cardiac-trained nurses, telemetry equipment, crash carts, and more, making them a costly venture.
• Low Reimbursement: Hospitals have cut back on these programs due to minimal insurance reimbursement, making it financially difficult to maintain.
• Stage 3 & 4 Cardiac Rehab: Focusing on clients who have completed earlier stages of rehab but still need guidance can be a better fit for health clubs. These clients are medically stable and don’t require intensive monitoring.
• Flexible Memberships: Offering mo
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Blood pressure monitoring is a critical part of medical exercise training, particularly for clients with hypertension. In MET101 Tip 35, Dr. Mike explains why this practice is so important. Hypertension, often called the "silent killer," can go unnoticed in clients who appear healthy and active, making regular monitoring essential to prevent serious health issues.

Key Points:

• Monitor New Clients: Every new client should have their blood pressure checked to identify potential hypertension.
• Check Regularly for Hypertensive Clients: For clients diagnosed with hypertension, monitor blood pressure before, after, and ideally during sessions.
• Keep Records: Maintain detailed records of your clients' blood pressure readings, and share this information with their healthcare providers.
• Partner with Dietitians: Exercise and diet are both crucial in managing hypertension. Collaborate with registered dietitians to offer comprehensive care.
• Preventive Care: Regular blood pressure checks can p
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