Day 2: Craft Your Elevator Pitch – The Key to Getting Noticed by Medical Professionals
Let’s face it—most Medical Exercise Professionals stumble when asked, “What do you do?”
You’re not alone. And no, saying “I do post-rehab” or “I help people exercise after therapy” won’t cut it if you want real referrals from physicians, physical therapists, and case managers.
You need a crystal-clear, 30-second pitch that positions you as a professional solution to a medical problem. This is your verbal business card—the message that plants a seed in someone’s mind that you are the go-to resource when exercise is part of the treatment plan.
So What Makes a Great Medical Exercise Elevator Pitch?
It should answer three questions—fast:
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Who You Are
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What You Do
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How You Do It
- Who You Do It To
Here is the framework for the elevator speech;
Hello, my name is [Your Full Name].
I am a [insert your certification: Medical Exercise Specialist] and I develop medically-based exercise programs for individuals with [medical conditions you specialize in], especially after t
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The Road to Medical Referrals Starts Here—with Clarity
Day 1: Clarify Your Niche – The First Step to Becoming Referral-Ready
If you’re serious about building a medical exercise practice that earns consistent physician referrals, you must start with clarity—specifically, clarity about your niche.
Your niche isn’t just a marketing tool. It’s the foundation for every system, protocol, and referral relationship you’ll develop in your business. When a physician considers sending a patient your way, the first question they unconsciously ask is:
“What type of clients does this professional really specialize in?”
If that answer isn’t immediately clear—or worse, if you try to be everything to everyone—you become invisible.
What Is a Niche in Medical Exercise?
In the context of medical exercise training, your niche is the specific group of clients or set of medical conditions you are uniquely prepared to manage using structured, outcome-driven exercise.
It’s not enough to say, “I help people get stronger after therapy.”
You need to be able t...