If you want medical professionals to trust you with their patients, you must demonstrate that your services aren’t improvised—they’re systematized.

Welcome to Day 7 of the “Referral-Ready in 30 Days” Challenge, where we focus on documenting your Practice Standards—the systems and structure behind your medical exercise training services. Without clear documentation, your services may seem too vague or inconsistent for medical professionals to feel confident making referrals.

In this session, we’ll help you formalize and articulate your process in five critical areas:

1. Client Intake Process
   How do new clients enter your practice? What forms do they complete? What info do you gather to understand their condition and ensure safe exercise?
2. Assessment Protocols
   What functional or fitness assessments do you perform? How do you determine the client’s starting point and risk level?
3. Goal-Setting Framework
   Do you collaborate with clients and referring professionals to establish measurable,
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Hey MedExPRO (or soon-to-be!),

Are you ready to elevate your impact, confidence, and career in just two powerful days?

Join us in Houston, TX – June 28 & 29, 2025 for the FINAL onsite Medical Exercise Specialist Workshop taught live by Dr. Mike — the founder of the Medical Exercise Training movement.

Whether you’re an experienced MedExPRO, a current student, or a personal trainer thinking of stepping into this new level of care — this is the event that will change everything.

🔟 Here’s Why You Can’t Miss It:

1. Hands-On Mastery You Can’t Get Online – Apply real-world assessments & programming strategies in a live setting.
2. Train with Dr. Mike — One Last Time – His final onsite teaching year after 31 legendary years.
3. Bridge the Gap Between Fitness and Healthcare – Learn how to work with doctors and therapists, not just around them.
4. Build a Career with Purpose and Longevity – Serve a growing population that needs your help.
5. Add High-Ticket Services to Your Offerings – Help clients
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A polished, compelling professional bio isn’t just a formality—it’s a vital tool that helps medical professionals understand who you are, what you do, and why they can trust you with their patients. Day 6 of our Referral-Ready in 30 Days Challenge focuses on exactly that: creating a professional bio that builds confidence and opens referral pathways.

Whether you’re submitting your bio as part of your marketing kit for a local physician’s office or featuring it on your website, your bio should do three key things:

1. Position Yourself as a Medically-Savvy Exercise Professional
   Your bio should clearly define your scope of practice and highlight your post-rehab experience. This isn’t the time to lead with general fitness accolades—focus on your ability to manage clients with conditions like joint replacements, hypertension, or stroke recovery.
2. Showcase Real-World Results and Credentials
   A list of certifications isn’t enough. Include actual outcomes you've helped clients achieve and emph
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🔥 If you’re a Medical Exercise Professional looking to sharpen your skills, deepen your confidence, and master the application of medical exercise — clear your calendar for June 28–29, 2025.

Because something monumental is happening in Houston, TX — and it’s the kind of opportunity that comes once in a lifetime.

🚨 This Is It: Dr. Mike’s Final Onsite Teaching Year

After 31 years of empowering professionals, transforming practices, and helping build the global standard for post-rehab exercise training, Dr. Mike will teach his final onsite Medical Exercise Specialist (MES) Workshop in 2025. And Houston is where it all began.

This isn’t just a workshop — it’s the culmination of decades of knowledge, refined into a high-impact, hands-on weekend experience.

💡 What Makes This Workshop So Special?

This is the only in-person opportunity to apply the 54-lesson MES online training series in a fully immersive setting. Hosted in a state-of-the-art corporate fitness facility, you’ll spend two ...

Hey there, fellow Medical Exercise Professionals! Are you tired of being the best-kept secret in healthcare? Do you dream of a thriving practice fueled by consistent, quality referrals from doctors, therapists, and chiropractors? Then you absolutely need to tune into the "Make Your Medical Exercise Training Practice Referral Ready in 30 Days" challenge!

While Dr. Mike took a moment off from the 30-day challenge to celebrate a very important birthday (happy birthday to his wife!), he dropped a powerful summary of the foundational first five days, and let me tell you, it's gold! This isn't just about getting referrals; it's about building genuine relationships where you're communicating with medical professionals and even referring clients to them.

Let's recap the crucial steps we've covered in the first five days – steps designed to lay the groundwork for a truly referral-ready practice:

• Day 1: Clarify Your Niche! You need to be crystal clear on what your niche or niches are. The r
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Medical Exercise Specialists, when it comes to growing a referral-ready medical exercise practice, one of the biggest mistakes professionals make is marketing to everyone — and connecting with no one. You don’t need to reach every doctor in your area. You need to reach the right ones.

Defining your ideal referral sources is a strategic step in becoming visible and valuable to medical professionals who already serve the types of patients you help most.

Why It Matters

Medical doctors, orthopedic surgeons, physical therapists, and chiropractors are often on the front lines of care. They see patients struggling with joint replacements, strokes, chronic pain, or degenerative diseases—exactly the kinds of clients who benefit from medical exercise post-rehab programming. But without clarity on who you’re targeting, your outreach becomes generic and ineffective.

When you define your referral source, you begin building your reputation where it counts—in the minds of the professionals who se...

One of the most common reasons physicians don’t refer to Medical Exercise Professionals has nothing to do with your expertise—it’s because they don’t understand what you do.

And it’s not their fault.

Physicians operate in a fast-paced, outcome-driven environment. They need clarity, structure, and immediate confidence that the professional they refer to knows how to produce results and communicate them professionally.

That’s why Day 4 in your 30-Day Referral-Ready Plan is to “List Your Services Clearly.”

Why Clarity Is Essential for Physician Referrals

You may have all the skills in the world—but if your services aren’t presented clearly and professionally, doctors will default to safer, more familiar referral options (e.g., physical therapists or nothing at all).

A clear list of services gives physicians:

• A sense of safety and structure
• Confidence in your professionalism
• A quick understanding of how you support their patients after therapy ends

Think of your service menu ...

If a physician sent you a referral today—would your practice be ready to handle it confidently, professionally, and consistently?

Most Medical Exercise Professionals assume that passion and skill alone will open the referral floodgates. But doctors refer based on “trust in your systems”—not just your certification.

That’s why Day 3 of our “How to Make Your Medical Exercise Practice Referral-Ready in 30 Days” series is all about taking an honest, structured look at your business using the MET Practice Readiness Scorecard.

What is the MET Practice Readiness Scorecard?

It’s a powerful self-assessment tool designed to help you evaluate the core elements that matter most to medical professionals:

• Practice Systems & Infrastructure – Intake, scheduling, billing, client follow-up
• Medical Documentation & Communication – Session logs, summary reports, HIPAA compliance
• Outcome Tracking & Reporting – Functional goals, measurable results, data-driven adjustments
• Referral Network & Outreac...

Let’s face it—most Medical Exercise Professionals stumble when asked, “What do you do?”

You’re not alone. And no, saying “I do post-rehab” or “I help people exercise after therapy” won’t cut it if you want real referrals from physicians, physical therapists, and case managers.

You need a crystal-clear, 30-second pitch that positions you as a professional solution to a medical problem. This is your verbal business card—the message that plants a seed in someone’s mind that you are the go-to resource when exercise is part of the treatment plan.

So What Makes a Great Medical Exercise Elevator Pitch?

It should answer three questions—fast:

1. Who You Are

2. What You Do

3. How You Do It

4. Who You Do It To

Here is the framework for the elevator speech;

Hello, my name is [Your Full Name].

I am a [insert your certification: Medical Exercise Specialist] and I develop medically-based exercise programs for individuals with [medical conditions you specialize in], especially after t

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Day 1: Clarify Your Niche – The First Step to Becoming Referral-Ready

If you’re serious about building a medical exercise practice that earns consistent physician referrals, you must start with clarity—specifically, clarity about your niche.

Your niche isn’t just a marketing tool. It’s the foundation for every system, protocol, and referral relationship you’ll develop in your business. When a physician considers sending a patient your way, the first question they unconsciously ask is:

“What type of clients does this professional really specialize in?”

If that answer isn’t immediately clear—or worse, if you try to be everything to everyone—you become invisible.

What Is a Niche in Medical Exercise?

In the context of medical exercise training, your niche is the specific group of clients or set of medical conditions you are uniquely prepared to manage using structured, outcome-driven exercise.

It’s not enough to say, “I help people get stronger after therapy.”

You need to be able t...