In this video, Dr. Mike reviews the major points that might keep your Medical Exercise Training (MET) practice from growing. He shares five common mistakes seen over 31 years of teaching Medical Exercise Specialists. He explains why it’s important to determine the types of exercise services you will offer and who your clients will be. Trying to help everyone initially might seem good, but it eventually leads to confusion and slows down your business growth. It’s better to pick clear specialties and know exactly who your clients are.

Next, set your prices based on facts and research, not on feelings or what your competitors charge. You must know your real costs and understand the local market to set fair and profitable prices. Dr Mike also notes the need for using practice management systems, which are tools that help with tasks such as scheduling appointments, billing, documenting your work, and communicating with clients. These systems make your business run more smoothly.

Dr. Mike ...

Medical Exercise Training (MET) is rapidly becoming a sought-after service among healthcare providers and clients with medical conditions. However, effectively integrating medical referrals and successfully navigating insurance reimbursement can pose significant challenges if your practice isn't structured properly. In our recent webinar, we reviewed the essential components required to consistently deliver medical exercise services, ensure compliance, and streamline insurance claim submissions.

During this Cracking the Code webinar, we covered critical aspects every medical exercise professional must master:

✅ Scope of Practice & Ethical Compliance – Essential guidelines to remain within legal boundaries while building credibility.

✅ Structured Client Intake System – Standardizing client onboarding, including crucial documentation to protect your practice.

✅ Standardized Assessments & Documentation – Conducting precise assessments that establish medical necessity and functional baselines....

Successfully positioning a Medical Exercise Training (MET) practice for insurance reimbursement requires the implementation of structured systems and adherence to professional standards. Without these foundational elements, MET professionals may struggle to demonstrate medical necessity, maintain compliance, and establish credibility with insurance providers and referral sources. The 12 core elements outlined here serve as the fundamental building blocks for creating a reimbursement-ready practice, ensuring smooth operations, effective documentation, and strong professional relationships.

Scope of Practice & Ethical Compliance

A fundamental aspect of a successful MET practice is a clear understanding of scope of practice and ethical compliance. MET professionals must operate strictly within their defined roles, which means assessing functional deficits and implementing structured exercise programs but never diagnosing or treating medical conditions. Any deviation from these guideli...

As I talk to medical exercise professionals across North America, it’s clear that the demand for medical exercise training is surging. With that growth comes an essential responsibility for medical exercise professionals to uphold rigorous standards in client assessment and management. Over the past 31 years, I’ve observed how a structured intake process significantly impacts the outcomes and client relationships in medical exercise practices. It all begins even before a client arrives—initial contacts via email, phone, or text must be systematically handled to determine the client’s needs, suitability for medical exercise training, and their medical diagnosis.

When a client attends their first session, it's crucial to perform a thorough verbal medical history interview, far exceeding the insights of a simple PAR-Q form. This detailed conversation helps uncover potential complications and clarifies the client's treatment pathway. Equally vital is the consistent checking of vital signs...

Medical Exercise Training (MET) is changing fast. As more people need help managing chronic conditions and recovering from injuries, the role of Medical Exercise Professionals (MedExPROs) is more important than ever. But success in this field isn’t just about having great exercise knowledge—it’s about building credibility, running a strong business, and staying connected to the healthcare system.

To stay ahead, MedExPROs must focus on five key areas that will shape the future of MET. Mastering these areas will help you grow your practice, get more referrals, and create a long-lasting career in medical exercise training.

1. Use Standardized Guidelines and Track Client Progress

For MET to be taken seriously in healthcare, it must follow clear standards and track client results. Doctors, insurance companies, and other professionals rely on measurable data to decide if a service is effective. If MET lacks proper documentation, it won’t be recognized as an essential part of recovery and ...

As a Medical Exercise Professional (MedExPRO), you've likely considered how accepting insurance reimbursement could grow your practice, help more clients, and elevate your services. However, navigating the world of insurance reimbursement can feel daunting without the right knowledge and systems in place. This post provides a beginner-friendly overview of the key concepts behind insurance reimbursement for Medical Exercise Training (MET) services.

What is Insurance Reimbursement?

Insurance reimbursement is the process through which healthcare or medically related service providers receive payment from an insurance carrier for services rendered to insured clients. For MedExPROs, this means delivering exercise programs designed to help clients manage medical conditions, improve function, and maintain independence—all while receiving compensation through insurance claims.

Why Should MedExPROs Consider Insurance Reimbursement?

Insurance reimbursement opens the door to a wider client ba...

Success as a Medical Exercise Specialist doesn’t happen by chance—it requires a clear roadmap that blends expertise, structure, and vision. The Medical Exercise Specialist (MES) Framework, developed by the Medical Exercise Training Institute (METI), serves as an essential guide for medical exercise professionals looking to make a lasting impact. This comprehensive framework provides a step-by-step approach to building a thriving career while delivering safe, effective, and ethical exercise services to clients with medical conditions. By following this structured path, Medical Exercise Specialists can navigate the complexities of working in the healthcare and fitness continuum, develop meaningful medical referral relationships, and create a practice that transforms lives.

Let’s illustrate the possibilities the MES Framework offers a MES getting started.

Nick’s Journey: A Story of Success with the MES Framework

Nick, a passionate fitness professional, had just completed the Medical E...

In the world of medical exercise, relationships are the cornerstone of success. Building strong connections with medical professionals, clients, and peers not only grows your practice but also enhances your credibility and reputation.

The MES Mastermind Group, starting January 11, 2025, focuses on helping you master the art of building and maintaining professional relationships. This essential component of the program will give you the tools, confidence, and strategies to develop partnerships that drive your practice forward.

🌟 Why Relationships Matter

1. Referrals and Trust: Strong relationships with medical providers can result in consistent referrals and a steady client base.
2. Collaboration: Working closely with doctors, therapists, and other healthcare professionals helps you deliver better outcomes for your clients.
3. Credibility: A network of trusted relationships enhances your reputation as a reliable and effective medical exercise professional.

🚀 What You’ll Gain from MES M...

Success as a medical exercise professional isn’t about being everything to everyone—it’s about mastering your specialty and delivering exceptional outcomes for your clients. In this video, Dr. Mike Jones highlights the importance of specialization and how focusing on two to three key areas can elevate your practice.

🌟 Why Specialization Matters
Stand Out: Specializing helps you become a go-to expert in specific areas, making your services more valuable and attractive to clients and referral sources.
Better Outcomes: By focusing on areas where you excel, you can produce consistent, high-quality results for your clients.
Sustainable Growth: Specialization leads to clearer systems, less chaos, and a more profitable practice.

🚀 How the MES Mastermind Group Helps
Starting January 11, 2025, the MES Mastermind Group offers the tools and guidance you need to identify and master your specialization.

Group Coaching: Learn from like-minded professionals in monthly sessions.
One-on-One Coaching: Per...

How Tracking 'Clients Scheduled' Can Drive Your Practice's Success?

As a medical exercise practice owner, understanding your key performance indicators (KPIs) is essential to running a successful and sustainable practice. One of the most telling KPIs is the number of clients scheduled. This number reflects how well your practice attracts, engages, and retains clients.

Why Is This Number Important?
"Clients scheduled" isn’t just about filling your calendar—it’s a measure of your practice’s reach and efficiency. A high number of scheduled clients indicates a strong demand for your services and the effectiveness of your marketing and referral strategies. Conversely, gaps in your schedule may point to areas needing attention, such as client retention or outreach efforts.

What “Clients Scheduled” Reveals:

1. Client Demand: Are you consistently attracting new clients?
2. Retention Success: How many clients return for follow-up sessions?
3. Referral Strength: Are medical professionals reliably
...