Day 2: Craft Your Elevator Pitch – The Key to Getting Noticed by Medical Professionals
Let’s face it—most Medical Exercise Professionals stumble when asked, “What do you do?”
You’re not alone. And no, saying “I do post-rehab” or “I help people exercise after therapy” won’t cut it if you want real referrals from physicians, physical therapists, and case managers.
You need a crystal-clear, 30-second pitch that positions you as a professional solution to a medical problem. This is your verbal business card—the message that plants a seed in someone’s mind that you are the go-to resource when exercise is part of the treatment plan.
So What Makes a Great Medical Exercise Elevator Pitch?
It should answer three questions—fast:
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Who You Are
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What You Do
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How You Do It
- Who You Do It To
Here is the framework for the elevator speech;
Hello, my name is [Your Full Name].
I am a [insert your certification: Medical Exercise Specialist] and I develop medically-based exercise programs for individuals with [medical conditions you specialize in], especially after they are discharged from physical or occupational therapy.
My programs focus exclusively on exercise to improve [select: flexibility, strength, endurance, stability, balance, coordination, and function for daily living].
I most often work with clients who have [list 2–3 specific conditions, surgeries, or medical events you manage].
Next Steps:
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Practice your pitch until it feels second nature.
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Use it at networking events, on social media bios, your website, and when talking to physicians.
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Please download the "elevator speech template" below and start speaking directly to medical professionals.
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