MedExPRO - Define, List & Present Your MET Services

One of the most common reasons physicians don’t refer to Medical Exercise Professionals has nothing to do with your expertise—it’s because they don’t understand what you do.

And it’s not their fault.

Physicians operate in a fast-paced, outcome-driven environment. They need clarity, structure, and immediate confidence that the professional they refer to knows how to produce results and communicate them professionally.

That’s why Day 4 in your 30-Day Referral-Ready Plan is to “List Your Services Clearly.”

Why Clarity Is Essential for Physician Referrals

You may have all the skills in the world—but if your services aren’t presented clearly and professionally, doctors will default to safer, more familiar referral options (e.g., physical therapists or nothing at all).

A clear list of services gives physicians:

• A sense of safety and structure
• Confidence in your professionalism
• A quick understanding of how you support their patients after therapy ends

Think of your service menu as a clinical marketing tool—not a sales flyer. It should show physicians that:

1. You understand their patients’ medical and functional needs
2. You have systems in place to address those needs
3. You produce and track measurable outcomes

How to Build a 1-Page MET Service Menu

Your service menu should be professional, clear, and outcome-oriented. It can be shared in print, by email, or attached to your website and documentation. Here’s how to build it:

✅ 1. Practice Overview (1–2 sentences)

Introduce your practice and your mission. Clearly state that you provide medically-based, structured exercise programs for clients transitioning from physical or occupational therapy to full function.

Example:
At Functional Movement Recovery, we help clients with medical conditions regain strength, stability, and function through structured, outcome-driven exercise programs. We specialize in bridging the gap between therapy and full recovery.

✅ 2. Conditions Commonly Managed

List the specific conditions you are trained and experienced in managing. Focus on post-rehab and chronic conditions that physicians see frequently.

Examples:

• Total joint replacements (hip, knee, shoulder)
• Stroke and neurologic disorders (Parkinson’s, MS)
• Arthritis (OA, RA)
• Chronic back pain
• Cardiopulmonary conditions (hypertension, COPD)
• Post-orthopedic surgery recovery

Keep the list short and specific—3 to 6 core areas is ideal.

✅ 3. Services Provided

Break down your services into clearly defined categories. Physicians should immediately understand what you offer and how it relates to their patients’ needs.

Examples:

• Post-therapy exercise progression
• Functional strength and endurance training
• Balance and gait training
• Fall prevention and mobility enhancement
• Neuromuscular re-education
• Lifestyle and ADL (activities of daily living) conditioning

Avoid general fitness language—stick to medical and functional terminology.

✅ 4. Your Assessment and Progression Process

This is key. Physicians want to know how you assess safety and track progress. Describe your intake and assessment process in one short paragraph.

Example:
All clients undergo an initial MET assessment to identify functional deficits, review medical history, and establish safety baselines. Based on this, we develop an individualized program with measurable goals and track progress using outcome-based metrics such as the 30-second sit-to-stand, gait speed, or balance testing.

✅ 5. Outcomes You Aim to Produce

Physicians think in outcomes. You should too.

List 3–5 common functional outcomes you strive for in your programs.

Examples:

• Improved gait speed and balance
• Increased joint range of motion and strength
• Decreased fall risk
• Enhanced independence in ADLs
• Return to work, hobbies, or sports safely

Avoid vague fitness goals. Be clinical, functional, and client-centered.

✅ 6. Contact and Referral Information

Include your name, credentials, phone, secure email/fax (if available), and location. Make it easy for providers to refer.

You can also include a line like:
To refer a client or discuss a case, contact me directly at: [phone/email]

Design Tips for Your Service Menu

• Keep it to 1 page – easy to scan, easy to save
• Use bullet points – make it skimmable
• Use clean formatting – don’t overload with graphics
• Include your logo – present yourself as a professional brand
• Save as PDF – for email, fax, or print distribution

Bonus Tip: Use This in Every Physician Conversation

Once your service menu is complete, use it:

• In person during introductions
• In email attachments when following up
• Along with progress reports to remind doctors of your scope
• On your website or intake packets

This one document can transform how you’re perceived—from a well-meaning fitness provider to a healthcare asset.

Download Your MET Menu Checklist & Session Guide - Click the Image Below: