Day 22 – Launch a Professional Website: Build Trust Before They Meet You

Your website is your digital handshake. It’s where medical professionals, clients, and referral sources go to verify your credibility before they ever call, email, or visit. And if you don’t have a professional, mobile-friendly site? You're already a step behind.

On Day 22, we're helping you build a simple but powerful professional website that communicates your value, showcases your expertise, and makes it easy for both clients and providers to connect.

Here’s what your site must include:

  • âś… A clean homepage with a clear message of who you are and who you serve
  • âś… A professional bio highlighting your training and credentials
  • âś… A detailed list of services within your MET scope
  • âś… Your location, hours, and how to schedule a consultation
  • âś… Testimonials from satisfied clients
  • âś… A dedicated page for medical providers with referral info, documentation samples, and contact options

And remember—it must look great on mobile. Most people (especially providers on the go) will visit you...

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MedExPRO: From Technician to Trusted All - Medical Exercise Training Can Enhance Value-Based Healthcare

 

Medical Exercise Training (MET) is no longer a "nice-to-have" after rehab—it’s becoming a vital service in the future of healthcare delivery. As systems shift toward a value-based care (VBC) model, the role of the Medical Exercise Professional (MedExPRO) is evolving in real time. No longer confined to post-rehab maintenance, MedExPROs are now being called upon to produce measurable results, reduce healthcare costs, and support long-term functional outcomes across the care continuum.

This transformation creates both a massive opportunity and a serious challenge. Those who are prepared with the right tools, documentation systems, and language of healthcare will rise as outcome-driven professionals essential to hospitals, insurers, and physician networks. Those who cling to old, activity-based models may be left behind.

Why Value-Based Care Changes Everything

In the traditional fee-for-service model, volume was king. The more visits, the more reimbursement—regardless of whether the cli...

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MedExPRO Is Your Practice Built for Physician Referrals? Let's See

 

If a physician sent you a referral today—would your practice be ready to handle it confidently, professionally, and consistently?

Most Medical Exercise Professionals assume that passion and skill alone will open the referral floodgates. But doctors refer based on “trust in your systems”—not just your certification.

That’s why Day 3 of our “How to Make Your Medical Exercise Practice Referral-Ready in 30 Days” series is all about taking an honest, structured look at your business using the MET Practice Readiness Scorecard.

What is the MET Practice Readiness Scorecard?

It’s a powerful self-assessment tool designed to help you evaluate the core elements that matter most to medical professionals:

  • Practice Systems & Infrastructure – Intake, scheduling, billing, client follow-up
  • Medical Documentation & Communication – Session logs, summary reports, HIPAA compliance
  • Outcome Tracking & Reporting – Functional goals, measurable results, data-driven adjustments
  • Referral Network & Outreac...
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Why “Clients Scheduled” Is a Critical KPI for Medical Exercise Practice Owners?

How Tracking 'Clients Scheduled' Can Drive Your Practice's Success?

As a medical exercise practice owner, understanding your key performance indicators (KPIs) is essential to running a successful and sustainable practice. One of the most telling KPIs is the number of clients scheduled. This number reflects how well your practice attracts, engages, and retains clients.

Why Is This Number Important?
"Clients scheduled" isn’t just about filling your calendar—it’s a measure of your practice’s reach and efficiency. A high number of scheduled clients indicates a strong demand for your services and the effectiveness of your marketing and referral strategies. Conversely, gaps in your schedule may point to areas needing attention, such as client retention or outreach efforts.

What “Clients Scheduled” Reveals:

  1. Client Demand: Are you consistently attracting new clients?
  2. Retention Success: How many clients return for follow-up sessions?
  3. Referral Strength: Are medical professionals reliably
  4. ...
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The True Measure of a Medical Exercise Professional: Consistency and Competence

 

The True Measure of a Medical Exercise Professional: Consistency and Competence

In recent years, the fitness industry has seen a proliferation of certifications for medical exercise, medical fitness, and post-rehabilitation. The growing demand for highly qualified medical exercise professionals is undeniable. However, the critical question arises: are these certifications, and the individuals who obtain them, truly prepared to work in conjunction with medical professionals and manage medical conditions through exercise?

Since its inception in 1994, the Medical Exercise Training Institute has been at the forefront of providing comprehensive medical exercise and post-rehabilitation education. METI has highlighted six essential competencies medical exercise professionals must master to deliver effective and safe exercise management.

The Six Must-Have Competencies

  1. Competence in Medical Exercise Sciences: Understanding a wide range of medical conditions is crucial. A medical exercise
  2. ...
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Medical Exercise Practice Management Systems

 

Elevate your medical exercise practice with the implementation of 10 essential practice management systems. These systems are designed to ensure a smooth, efficient, and effective outcome-oriented enterprise. 

  1. Operations: This system covers all aspects of practice maintenance, equipment, IT/computers, and physical plant. Operations ensures a well-maintained and equipped practice. 
  2. Assessment: From initial assessments to reassessments and assessment procedures including functional scales, range of motion, and muscle testing, this system manages every aspect of the MET assessment from forms used to documentation to step-by-step procedures. 
  3. Client Management: This covers the direct delivery of medical exercise training services and assessments to clients, as well as lifestyle education, group training, and auxiliary services offered. 
  4. Scheduling: This system efficiently manages client appointments both online and via phone, allowing seamless access to schedules for medical exer
  5. ...
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Can You Define Medical Exercise Training.....MET 101 Tip 1

 

Discover the Essence of Medical Exercise Training with MET 101 Ebook - Tip 1

In the first tip of the MET 101 Ebook series, Dr. Mike delves into the core concept of Medical Exercise Training (MET). This insightful video is a must-watch for professionals seeking to deepen their understanding of MET and its distinct role in the health and fitness industry.

 

Key Takeaways from MET 101 Tip 1:

  • Defining MET: MET is distinctly different from personal training, physical therapy, or any healthcare treatment. It focuses on developing safe and effective exercise programs for clients with medical conditions.
  • Components of MET: The approach includes strength training, flexibility training, cardiovascular training, aquatic training, balance training, functional conditioning, lifestyle education, and MET assessments.
  • Functional Outcome Measures (FOMs): MET utilizes FOMs like blood pressure, blood glucose values, range of motion, muscle strength testing, and cholesterol levels to gauge the eff
  • ...
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Reason 6 - Why Do We Need Medical Exercise Program Directors?

 

🌟 The Future of Medical Exercise Training: Understanding Insurance Reimbursement 🌟

As we stride into the next two decades, the landscape of medical exercise training (MET) is poised for remarkable growth, and a key driver of this expansion will be insurance reimbursement. This evolving trend is not just a prediction but a reality we're witnessing today. More and more clients are receiving insurance coverage for MET services, through private insurance, or even via health savings accounts. This shift is monumental, signaling a new era where MET is increasingly recognized and valued within the health, wellness, and insurance sectors.

But with great opportunity comes great responsibility. Navigating the complexities of insurance reimbursement requires not just knowledge, but a deep understanding of the procedures, ethical standards, and legalities involved. This is where our Medical Exercise Program Director (MEPD) Training Series steps in as a game-changer.

 

🔍 Why MEPD Training Serie...

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METI is Celebrating 29 Years of "Bridging the Gap"

 

The Medical Exercise Training Institute (METI) is 29 years old!! Yes, we started the medical exercise/post-rehab movement with the Medical Exercise Specialist workshop and certification in 1994. 13 students attended that first course. Since we have trained Medical Exercise Specialists on six continents around the world. 

We watched post-rehab fitness grow into medical exercise training and witnessed the birth of our new profession. We owe all of our success to the amazing Medical Exercise Specialists (MES), Post Rehab Conditioning Specialists (PRCS), and Medical Exercise Program Directors (MEPD) we met along this 29-year journey. Thank you for all you have done to build this new profession and the support you have given METI. You made us look good by providing great service to your clients and developing relationships with medical professionals. You proved medical exercise training WORKS!!

If you are an AAFP, AAHFRP, or METI MES, PRCS, or MEPD, please send me an email at DrMike@postr...

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Medical Exercise Specialists.....Do You Dread Paperwork?

 

Medical Exercise Specialists do you dread the idea of writing down each and every exercise, set, and rep in your client’s training session? Do you hate the idea of writing letters to physicians, therapists or insurance carriers? If you said yes, then you should attend the Medical Exercise Training Documentation and Communication (MET DOC-COM) workshop beginning February 4th.

Medical Exercise Specialists and post rehab professionals will soon have to document every training session and communicate with medical professionals the client’s progress. At best, documentation and communication are challenging, boring, and sometimes a pain, but these are necessary skills every MES must have.

 

You Can Manage the Paperwork

In the MET DOC-COM workshop, you will learn how to document your MET assessments and sessions with your clients. You will also learn how to communicate with medical professionals and even insurance companies. We will also review the components required in documentation and...

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