Why Is Knowing Your Total Practice Revenue Critical to Your Success?

As a medical exercise business owner, you're not just a professional delivering exceptional client care—you’re also running a business. And like any business owner, understanding your numbers is crucial. This short series’ll explore the 7 Key Numbers every medical exercise practice owner must know. Today, we’re starting with the first and arguably the most critical number: Total Practice Revenue.

Your certifications, knowledge of exercise techniques, and ability to deliver outcomes are essential—but they’re only part of the equation. Without a clear understanding of your practice’s revenue, you’re navigating blindly. Let’s explore why tracking your total revenue matters and how it can transform your business in 2025.

What Is Total Practice Revenue?

Total practice revenue is the sum of all income your practice generated over the year. It includes every client session, group session, and additional service you provi...

As a Medical Exercise Specialist (MES), you’re dedicated to helping clients achieve better health and function through exercise. But to build a truly successful practice, technical skills alone aren’t enough. One of the most critical components of your success is effective marketing. In a competitive industry, marketing helps you reach the clients who need your services most, communicate your unique expertise, and establish a reputation that attracts referrals from healthcare providers. When done right, marketing creates a solid foundation for long-term growth and success.

1. Attracting Your Ideal Clients

The clients who will benefit most from medical exercise services may not know you exist—or even know what a Medical Exercise Specialist does! Marketing bridges this gap by raising awareness about your specialized services. Whether through social media, a website, or local outreach, marketing helps you communicate who you are, what you offer, and how you can help clients achieve...

In the field of medical exercise, it’s tempting to think that offering a wide range of services to as many clients as possible will ensure success. Many fitness professionals believe that being a “generalist” increases their appeal and attracts more clients. But in reality, this approach often leads to scattered efforts, lackluster results, and a diluted reputation. Specialization, on the other hand, is what allows Medical Exercise Professionals (MedExPROs) to develop expertise, stand out in a crowded market, and produce real, positive outcomes for clients.

The Drawbacks of a Generalist Approach

When medical exercise professionals try to serve a broad range of clients with diverse needs, they face two primary challenges. First, they struggle to develop deep expertise in any one area. Without a specific focus, it’s difficult to fully understand the unique needs and challenges of clients with certain medical conditions, which can result in generic programs that may not deliver optimal ...