Good morning Medical Exercise Specialists and welcome to Day 14 of “40 Days to Medical Exercise Success”. Today we will talk about your “practice message”. As part of the marketing plan, all businesses should have a unique selling proposition (USP) or tagline. This is what you are known for ……its your message. It says…hey this is what we do…this is why we exist..…this is us!!
For the Medical Exercise Training Institute (METI) it is “Bridging the Gap Between Health Care and Fitness”. Its been the same message for 26 years. We started with this tagline/message in 1994 and its exactly what we have done since. In this post Chris Harris, business development manager of Re-Kinect, shares their “practice message” and how the owner Amanda Harris, MS, MES, MEPD came to use it.
For more “40 Days to Medical Exercie Success” please subscribe using the link below.
Welcome to Day 13 of "40 Days to Medical Exercise Success". Last session we discussed looking at your current and recent client list and determining their "therapist, physician or chiropractor of record". These medical professionals are the first you should approach when you begin developing your MET practice. If you are not doing so, immediately begin noting each client's medical professional.
Don't try the shotgun approach to marketing your practice. We recommend establishing a "target medical marketing list" to focus your marketing efforts. If you don't have a target marketing list we recommend these three professionals to start with:
Welcome to Day 12 of “40 Days to Medical Exercise Success”. A major asset building your MET practice is to look at your current and recent past clients and determine their physician, therapist and/or chiropractor of record. If you have trained the client to any degree of a positive functional outcome, the client has mentioned you and their success to the medical professional. Those medical professionals you clients in common with are the first you approach when you start your practice. To subscribe to the “40 Days” video series subscribe to our blog below.
Hello Medical Exercise Specialists and welcome to the review of the MET Client Management System - Part 3. This was shot in October 2017 as part of our 30 – 4 – 30 series. Please forgive the reference to the October 2017. The information in this segment is still relevant today and reviews the “assessment” phase of the MET client management process. We previously discussed the overall concept of the MET Client Management System in an earlier video posted on October 23, 2019. Click the links for MET Client Management System - part 1 & part 2.
Medical Exercise Specialists welcome to Day 11 of the “40 Days to Medical Exercise Success”. In this post we will discuss the hiring a graphic artist to develop your practice logo with and without your practice message. The logo is important as you begin to build and market your practice. Subscribe to our blog at www.postrehab.com.blog to get every 40 Days to Medical Exercise Success" video.
Welcome back to Day 10 of "40 Days to Medical Exercise Success". This session will discuss developing your MET niche or area of specialization. In the last segment we asked you to review our MET Skills Checklist to assess your skills. This will help you determine your skills and knowledge.
Once you have completed the skills checklist to begin thinking of the 2 - 3 areas you wish to specialize in or your niches. Just because you select MET specialties or niches does not mean you are unable to work with other clients. Developing skills in a niche or specialization will make your overall skill set stronger to work with any MET client.
If you have not completed the MET Skills Checklist please click here.
Hello Medical Exercise Professionals and welcome to Day 9 of "40 Days to Medical Exercise Success". A key to building a MET practice is to produce positive functional outcomes with clients. That requires before your begin to seriously grow the practice you assess your MET skills, knowledge and successes. This will allow you to have an accurate idea of what you can offer your clients and can accomplish training them. Once you know your strengths its far easier to build a practice around those.
Take a moment and lassess your skills by completing our Medical Exercise Specialist Skills Checklist. Please complete the assessment and forward your results to [email protected]. Click the link below to access the MES Skills checklist:
Day 8 of "40 Days to Medical Exercise Success". Obtaining a business bank account is important to growing your business. You need a place to put your millions!! Establishing a merchant account to take a credit and debit cards online is a must. The business bank account is a requirement for a credit card merchant account.
Medical Exercise Professionals welcome to Day 7 of "40 Days to Medical Exercise Success". Registering and licensing your business is important to establish a bank account, pay taxes, etc. This session reviews the importance of registering your business and obtaining a business license and tax ID number.
Welcome back to Day 6 of the "40 Days to Medical Exercise Success". In this segment we will discuss augmenting the Day 5 video "Writing an article on the "3 - 5 Reasons to Use a Medical Exercise Specialist", by producing 3 - 5 videos supporting the articles written on Day 5. For more of the "40 Days" series please subscribe at www.postrehab.com/blog. #therealmes
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