7 Mistakes Health Clubs Make When Marketing to Medical Professionals
Medical exercise training is growing and health clubs are trying to cash in. But many health clubs misunderstand the needs of medical professionals and their patients when attempting to develop referral relationships. Over the years as a therapist I have been approached by many clubs to refer clients or be a member of their medical fitness advisory board. Forgive me! I got carried away and gave you 8 instead of 7. The more the better in this situation.
Here are 8 mistakes health clubs make when approaching medical professionals.
- Selling Memberships
- Focusing on Fitness Staff Certifications
- Not Focusing on Packaging MET Programs
- Dismissing Functional Outcome Measures
- Not Having a Medical Exercise Training Director
- Placing Medical Professionals on the Advisory Board
- Not Selectively Marketing to Medical Professionals
- Not Having a Fee Schedule for Medical Exercise Training
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Medical Exercise Career Success Path - Introduction
Medical Exercise Specialists are finding opportunities in a wide range of settings from health clubs, to physical therapy clinics, to hospital based fitness centers. As opportunities grow there must be some outline of a path to professional growth and success for medical exercise professionals. This is our attempt at establishing a “Medical Exercise Specialist Career Success Path”. Education without a defined course can be useless. The steps we outline in this video are similar to what we see in other professions such as law, medicine and engineering. The six points along with MES Career Path are:
- Foundation
- Application
- Management
- Specialization
- Growth
- Leadership
Avoiding or missing the steps along this path can be done but there may be possible negative outcomes down the road. This is the first of a series of posts and videos outlining the “Medical Exercise Specialist Career Success Path”. Join us tomorrow for part 1 – Medical Exercise Specialist Career Success Path – Fou...