Mastering Your Marketing: Key Guidelines for MedExPRO Success

Dear MedExPRO,

I wanted to share a quick but powerful summary of MES Masters Session 52 – “Marketing Your MET Practice”. These principles have helped our most successful Medical Exercise Specialists build and grow sustainable, referral-ready practices—and I know they’ll help you too.

🔑 Key MET Marketing Takeaways:

1. Retention is Your Foundation
   Client retention is the most cost-effective marketing strategy you have. Keep your clients by delivering great service and extraordinary hospitality. That doesn’t mean giving away sessions—it means being generous with your time, attention, and care. People remember professionals who combine expertise with kindness.
2. Know Your Ideal Client
   Build an avatar—define gender, age, common conditions, and their goals. Marketing to everyone is marketing to no one. Speak in your clients’ words: “I want to move better,” “I need less pain,” “I want my life back.” That’s what they care about.
3. Stay Visible: It Takes 7 Touches
   Don’t get discouraged—most clients need multiple exposures before taking action. Life happens. Be consistent and persistent. They are seeing you.

💡 Action Steps You Can Apply Now:

• Define Your Niches
  Focus on 2+ medical conditions you’re most confident managing. Specialists are remembered and referred.
• Build a Marketing Plan + Tactics
  The plan is your strategy. The tactics are your tools—social media, email, presentations, and partnerships.
• Use Strategic Offers
  Incentives (with deadlines) at group events can drive engagement—but know your cost per session to ensure profitability.
• Craft Your Elevator Speech
  In 30 seconds: who you are, what you do, how you do it, and who you help. Use relatable language—not technical terms.
• Lead with Experience and Expertise
  Certifications are great—but your track record and results build trust faster than logos.
• Engage Medical Providers
  GPs, PTs, and chiropractors want to refer—but only if they trust you. ALL PT patients are discharged. Where do they go next….YOU!!
• Send Reports
  Professional one-page reports (initial and progress) show that you’re a competent, collaborative part of the medical team. It’s part of the “paper trail” they expect.
• Offer Packaged Programs
  Make it easy for doctors to refer and clients to buy. Clear, structured programs are more appealing than loose offerings.

These strategies aren’t just theory—they’re being used by top MedExPROs around the country to grow strong, outcome-driven practices. Use this email as your marketing checklist. Implement consistently and watch your visibility—and credibility—grow.

🗓️ Reminder

The Make Your MET Practice Referral-Ready in 30 Days Challenge resumes Monday, May 19 with Day 8. Don’t miss it!
Register now for the free webinar at www.CrackingTheCode.net

With appreciation for the work you do,
Dr. Mike
Founder, Medical Exercise Training Institute
Bridging the Gap Between Healthcare and Fitness