Are you a medical exercise/fitness professional looking to elevate your practice and effectively integrate into the healthcare system? The Essentials Medical Exercise Business (E-MEB) course is designed specifically for you. Led by Michael K. Jones, PhD, PT (Dr Mike) —the founder of the Medical Exercise Training Institute and originator of the Medical Exercise Specialist certification—this intensive one-day course is the blueprint for creating a thriving medical exercise practice.
This unique course dives deep into the critical aspects of establishing and running a successful medical exercise training business in any professional setting. Unlike typical medical exercise workshops focus solely on exercise techniques, E-MEB emphasizes practical business and practice management skills. You’ll explore comprehensive strategies for pricing, marketing your services, developing lasting referral relationships with healthcare providers, and implementing efficient systems for documentation, billing, staffing, and operations as well as obtaining insurance reimbursement. By the end of the day, you will confidently understand how to:
- Define and maintain MET scope of practice and ethical standards
- Develop structured MET client intake and assessment systems
- Implement effective MET session documentation and recordkeeping
- Establish compliant MET billing and insurance reimbursement processes
- Create robust MET referral networks with medical professionals
- Market your MET practice to attract and retain clients
- Develop profitable MET packaging strategies
- Establish multiple MET revenue streams
E-MEB is the only industry course focused entirely on the business of medical exercise and is supported by Dr. Mike’s 31 years of unparalleled expertise in helping professionals build profitable practices. Whether you’re training medical exercise clients or preparing to transition from personal training or a clinical role, this course is tailored to ensure your success.
Each participant receives a detailed course manual and three months of access to our exclusive Medical Exercise Specialist Network. Premium participants will also benefit from a personalized 90-minute MedExPRO Business Success coaching session to accelerate the growth and sustainability of their practice.
Course Details:
Dates: Houston - April 27; Washington, DC - May 4; Chicago - June 1; June 22 - NYC
Time: 8:30 AM to 6:00 PM
Standard Registration: $399 includes workshop attendance & E-MEB course manual
Premium Registration: $499 Includes workshop attendance, E-MEB Manual & 90-min MedExPRO Business Mastery coaching session
Invest in your professional future today—register now and discover the proven strategies to create a successful and profitable medical exercise practice!
Course Schedule:
8:30 - 9:00 am MET Scope of Practice
9:00 - 10:00 am Pricing MET Services
10:15 - 12:00 pm MET Practice Mgmt Systems
12:00 - 1:00 pm Lunch
1:00 - 2:30 pm MET Insurance Billing Basics
2:35 - 3:30 pm Marketing Your MET Practice
3:35 - 5:00 pm Establishing a Medical Referral Network
5:00 - 6:00 pm Workshop Summary & Conclusion
What You’ll Learn at E-MEB
This workshop isn’t fluff. You’ll walk away with a clear roadmap and practical systems you can implement immediately, including:
✅ How to define and operate within your MET Scope of Practice
✅ How to establish ethical, professional standards across your business
✅ How to structure client intake and assessment processes for credibility and consistency
✅ How to implement a documentation system that protect you—and impress physicians
✅ How to set up billing and reimbursement pathways (yes, reimbursement is possible!)
✅ How to market your services to clients and referral sources
✅ How to build lasting physician relationships and turn them into steady referral streams.
But Here’s the Bigger Picture…
Most Medical Exercise Professionals are:
- Undercharging because they don’t know their real operating costs
- Avoiding physicians because they feel like imposters
- Running a practice that collapses if they get sick, burned out, or take a week off
- Spinning their wheels doing everything themselves with no systems in place
- Missing out on insurance billing because they think it’s too complicated
E-MEB gives you the knowledge, tools, and coaching to fix every one of these.
This is how you go from just training clients… to running a sustainable, respected business that serves your clients and your life.
Who Should Attend?
This workshop is designed for:
- Medical Exercise Professionals who want more consistent income and referrals
- Personal Trainers transitioning into the medical fitness world
- Physical/Occupational Therapists seeking to expand into cash-based services
- Rehab Techs and Health Coaches working with chronic condition clients
- Any fitness professional who wants to be part of the healthcare continuum
Are You Ready to Stop Playing Small?
If you’re doing great work… but not getting the recognition, referrals, or income you deserve, the E-MEB workshop is your turning point.
Don’t miss this opportunity to learn directly from the originator of the field and join a growing movement of Medical Exercise Professionals building businesses that change lives—including their own.
